{"id":3072,"date":"2021-08-01T00:31:15","date_gmt":"2021-07-31T17:31:15","guid":{"rendered":"https:\/\/helloads.net\/projects\/%e0%b9%84%e0%b8%9e%e0%b8%a3%e0%b9%80%e0%b8%a7%e0%b8%8a%e0%b8%84%e0%b8%a5%e0%b8%b5%e0%b8%99%e0%b8%b4%e0%b8%81\/"},"modified":"2022-01-29T22:53:49","modified_gmt":"2022-01-29T15:53:49","slug":"%e0%b9%84%e0%b8%9e%e0%b8%a3%e0%b9%80%e0%b8%a7%e0%b8%8a%e0%b8%84%e0%b8%a5%e0%b8%b5%e0%b8%99%e0%b8%b4%e0%b8%81","status":"publish","type":"project","link":"https:\/\/helloads.net\/en\/project\/%e0%b9%84%e0%b8%9e%e0%b8%a3%e0%b9%80%e0%b8%a7%e0%b8%8a%e0%b8%84%e0%b8%a5%e0%b8%b5%e0%b8%99%e0%b8%b4%e0%b8%81\/","title":{"rendered":"Praivech Clinic"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Client required an improvement in Performance due to the fact that they wanted to focus more on Lead which was not the expertise of the previous agency so they decided to apply Google Ads service of Helloads to improve the Performance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The goals that client wanted to achieve were more patients, more people who wanted to apply for the service or even people who contacted to ask for more information whether through website, calling, adding Line or Facebook Inbox.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Work Process<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set Up Campaign. <\/span>We set up the structure of the Campaign by a unique technique of Helloads in order to access every stage in the Customer Journey of the target group. Budgets were constantly allocated to suit the circumstances and outcomes at that time so that we could get the most effective result based on the client\u2019s budget.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Tracking. We tracked in order to check the Performance and collect information for the Optimization. By working directly and closely with Google combined with HelloAds tracking technique, we were able to collect information that was comprehensive and effective. As the information was collected systematically, we were able to analyze and apply it in the Optimization more precisely which resulted in the increase of the Ads Performance.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Keywords. After we had enough information from the Structure and Tracking technique, we filtered keywords and used AI as well as our expert to optimize the ads. We got rid of the ineffective keywords and sent the ads to the group of people who tended to generate Lead through AI so that it reached people who were interested in acupuncture or Chinese Medicine.It resulted that Lead constantly increased.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Praivech Clinic is a Chinese Medicine clinic which is up to the standard of the Ministry of Public Health. It has been opened for 16 years since 2002. 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