Bing Ads vs Google Ads: Which online advertising tool is right for your business? How to create effective advertising that resonates with consumers.
It's safe to say that when talking about PPC advertising, many people will think of...Advertisement for Google Of course, because...Online marketingNowadays, keywords are not just an option, but a necessity for many businesses. By purchasing keywords, it's easy to get your website to rank on the first page of search results.
Over 90% of online businesses see increased sales when advertising through Google Ads because customers searching on Google Search often already have a need or interest in those specific items. For example, if your target audience is interested in books, and your business advertises itself as a large bookstore, you have a high chance of successfully closing a sale.
Furthermore, with Google advertising, you only pay when someone clicks on your ad. This allows you to control your budget and adjust it as needed. This helps businesses grow rapidly and significantly increase sales, as evidenced by the more than 864,000,000 monthly searches for Google.
But did you know that besides Google, there's another channel that's attracting just as much attention? That's Bing, Google's competitor. Naturally, many people might wonder which channel reaches more people, or which channel offers cheaper advertising costs.
Interesting facts about Bing Ads that many people don't know.
Although Google dominates the search market, Bing is another equally interesting option, mainly because Bing Ads is a giant online advertising tool from Microsoft.
Microsoft offers three search engines: Bing, Yahoo, and AOL. Therefore, if you advertise on one of these platforms, your ad will appear on all three.
However, Bing Ads has lower search volume than Google, the market leader in search engines. Bing Ads also tends to have a higher CTP (Cost Per Pass) for shopping and financial services searches, as Yahoo and MSN primarily focus on financial reporting.
Bing holds a global desktop search engine market share of 34%, with 5.4 billion searches per month on the Bing Network. More than 136 million searchers use the Bing network, and most importantly, Bing Ads reaches 63 million searchers inaccessible to Google AdWords. Therefore, if you're not using Bing Ads, you're missing out on a huge opportunity.
Another attractive aspect of advertising through Bing is that Bing Ads can reach 63 million searchers that are not accessible with Google Ads, thus increasing visibility. It also helps reach older and more educated audiences, as nearly 40% of Bing network users are aged between 35 and 54, and almost three-quarters of Bing users are over 35.
In addition, approximately one-third of Bing network users have a household income of more than $100,000, and nearly half of the network users have a household income of $75,000 or more.
This means that while Google ads reach a large number of people and have higher search volume, Bing Ads allows us to reach a broader audience, a more niche demographic of our customers, and generate better results than using AdWords alone.
Importantly, compared to Google Ads campaigns, Bing ads only use 20%-35% of the total budget. This is because Bing PPC has less competition for advertisers' bids, resulting in lower click costs. According to ReportGarden, the average CPC is $7.99 for Bing ads and $20.08 for Google AdWords.
For example, a study by Search Engine People found that in the automotive industry, the CPC on Bing PPC was 32.5% lower than Google, and in the insurance industry, it was 59.2% lower. Therefore, it can be concluded that the average cost per click on Bing Ads can be reduced by as much as 70% compared to Google Ads.
Google Ads is an online advertising tool that helps boost sales for businesses.
As is well known, Google Ads is one of the services offered by Google, the world's leading search engine, which provides advertising services where you only pay when someone clicks on the ad and visits your website.
Therefore, if we advertise with Google, our advertisements have a higher chance of reaching a wide audience both in Thailand and internationally. In Thailand alone, over 99% users use Google to search for various information, with a staggering 800 million monthly searches. Based on HootSuite Digital Marketing statistics. It's therefore no surprise that Google has become a large online marketplace and a valuable channel for many businesses to increase sales.
Furthermore, Google's advertising offers various formats, including: Google Search, a website advertising service that displays ads when users search for keywords related to your products, creating more sales opportunities; Google Display Network (GDN), banner ads that appear on various websites, helping to build brand awareness and make people remember the brand easily; YouTube Ads, a sub-format of GDN that displays your banner ads on YouTube, easily increasing brand awareness among users; Mobile App Ads, a service in the form of mobile applications; Google Shopping Ads, a new advertising format that Google recently launched in Thailand, which focuses on displaying product images and prices in search results, stimulating faster sales because buyers see the product image and price immediately without having to click through to the website; and Remarketing, which repeatedly displays ads to users who have engaged with your website or taken certain actions but are not yet ready to buy, encouraging them to make a purchase decision again.
Therefore, Google Ads is a crucial tool that helps entrepreneurs reach their target audience and increase their business visibility to a wider audience. By staying updated on Google Ads trends and types, as well as the algorithms, we can quickly adapt our business plans and create the most effective marketing results.
Let's compare the differences! Google Ads vs Bing Ads: Which channel is right for you?
Because today, brands are increasingly turning to online marketing. Statistics show that companies spend more than $250 billion on digital advertising, with the most prominent channels being Google and Bing. Although both are PPC advertising platforms with the same goal, there are some key differences between them.
Google has a market share of 76%, while Bing has a market share of approximately 5%. This results in an average CPC (Cost Per Click) for Google of $1-$2, while Bing's average is $1.5. However, the average CTR (Cost Per Drive) and conversion rates for Google are 1.91% (Search Network) & 0.35% (Display Network) and 3.75%, respectively, while Bing's averages are 2.83% and 2.94%, respectively.
Bing's keyword bidding strategy is very similar to that of Google. In fact, Bing has fewer users but achieves higher ad impressions than Google ads, resulting in Bing delivering 35% more results than Google ads (37% higher). It also has a less competitive field, meaning users don't need to bid as high on keywords to maintain search rankings.
But for those interested in online marketing to become a market leader, HelloAds offers services such as Google and Bing advertising to increase the chances of conversions for your products and boost sales. You can contact HelloAds for more information. We are ready to provide consultation and marketing planning specifically for your brand.
References
https://instapage.com/blog/bing-ads-vs-google-ads/
https://www.thinkorion.com/blog/bing-ads-vs-google-ads
https://www.brafton.com/blog/paid-search-blog/bing-ads-vs-google-ads/
