In the era of online marketing, "reaching consumers" is undeniable. Therefore, it's crucial to understand which platforms your target audience spends their time on. While there are many online platforms, one of the fastest-growing and most popular in Thailand is TikTok (TikTok). This has led many brands and marketers to choose TikTok advertising to effectively reach a large consumer base.
In recent years, it must be acknowledged that TikTok has become one of the most widely used social media platforms. Many may wonder what TikTok actually is. It is actually an online platform developed by ByteDance, first launched in September 2016. The key feature of TikTok is the creation of short videos where users can freely add music, sound effects, and decorative graphics, allowing them to have fun creating their own content.
Although initially viewed primarily as an entertainment platform, TikTok has over time evolved into a channel for diverse content, encompassing educational materials, lifestyle, and online commerce. Furthermore, the "Invite Friends, Earn Money" feature has further attracted more users.
These factors make TikTok more than just an entertainment platform; it has become a crucial tool for online marketing. Statistics show that users spend an average of 52 minutes per day on TikTok, with over 90% users accessing the site more than once a day, and videos being viewed over a billion times daily. Therefore, running TikTok ads is a strategy businesses shouldn't overlook.
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Most recently, in 2025, TikTok revealed some very interesting user statistics, showing that Southeast Asian countries had the largest advertising audience for TikTok in the world. Thailand alone had over 32.5 million monthly users, and over 80% of internet users in the country used TikTok.
TikTok
Therefore, brands that choose to advertise on TikTok through both TikTok Ads and TikTok Shop will have a competitive advantage over brands that do not run TikTok ads. Furthermore, the TikTok Shop registration process is straightforward, making it increasingly popular among businesses and entrepreneurs.
Many people wonder what kind of content or what time of day is best to advertise on TikTok for optimal results. First, it's important to understand that TikTok prioritizes safety, diversity, inclusion, and accuracy. Therefore, suitable content should have the following characteristics:
The key is to post consistently every day to maintain visibility and engagement. As for the frequently asked question, "What's the best time to post TikTok?", there's no fixed time. Instead, you should base your decision on brand insights to identify the times when your followers are most online.
TikTok Shop has become a highly popular feature, with many people searching for "how to register for TikTok Shop" or "how to use TikTok Shop." These search terms trended for a while, especially in Thailand, where TikTok Shop Thailand has been popular since its launch. It helps increase sales and create new opportunities for businesses of all sizes, representing a crucial aspect of TikTok marketing.
TikTok Shop is a new shopping platform that allows merchants, brands, and creators to sell their products through video feeds, live streams, and a product showcase tab. Its key feature is the integration of entertainment and shopping, known as Shoppertainment, which makes watching sales on TikTok Shop enjoyable and naturally boosts sales.
Furthermore, TikTok Shop offers a variety of campaigns and promotions that help sellers expand their customer base, increase sales, and build long-term brand awareness. For this reason, TikTok Shop has become an online marketing channel that many marketers and business owners are prioritizing as much as online advertising, because it's a channel that shouldn't be overlooked.
According to TikTok Seller data, over 86% users access TikTok seeking content that brings joy and entertainment, while more than 85% users appreciate TikTok's algorithm for accurately curating and displaying relevant content in their feeds.
Furthermore, TikTok Seller revealed that the most popular content last year was entertainment, lifestyle, and talent shows. Categories that have been trending and growing continuously over the past two years include home and garden, family and children, travel, education, sports, and games.
These examples reflect that if a brand wants to run effective TikTok ads, it not only needs to choose the right advertising format but also integrate it with content that truly interests users. This will increase reach and create more sales opportunities. If you are unsure about running TikTok ads yourself, you can hire an experienced and expert TikTok advertising company like Helloads, a professional TikTok advertising agency, to manage your campaign and ensure your brand's long-term success.
One insight that reflects the power of TikTok Ads is that many users tend to watch ads to the end rather than scroll past.
Statistics show that over 70% users felt entertained and enjoyed the various advertising campaigns, and therefore decided to watch the advertisements until the end.
For this reason, running TikTok ads has become a popular strategy for marketers to drive business growth.
Because, in addition to increasing reach, it allows for a wide variety of display formats, objectives, and target audiences.
It's similar to running ads on Facebook, but it's unique because the content is designed to make viewers want to watch it to the end more than typical ads.
TikTok Ads: A new alternative for Social Media Marketing.
Consumer behavior has changed significantly today. Many people seek fun, stress-relieving, and easily entertaining content via smartphones, while simultaneously demanding authenticity and realism that fosters a genuine connection with the brand. Therefore, TikTok Ads has become a perfect tool to meet the needs of modern consumers.
According to a survey by SensorTower, 29% of the global population has downloaded and uses TikTok regularly. This figure reflects the platform's continuously growing influence and is why many businesses and marketers are choosing TikTok Ads to effectively reach this new generation of consumers.
Why TikTok Ads are appealing to every generation.
The strength of TikTok Ads lies in its ability to reach diverse generations, from Gen Z and Millennials to Gen X and Baby Boomers. It also facilitates easy brand engagement through its diverse advertising formats, including Brand Takeover, Top View, In-Feed Ads, Hashtag Challenges, and Branded Effects, all designed to stimulate engagement and create memorable experiences for viewers.
Furthermore, TikTok Ads continues to show strong growth. Last year, the TikTok application was downloaded more than 2 billion times, reaching 800 million users worldwide. These figures reflect the fact that marketing through TikTok Ads can easily reach a massive audience and create video content that reaches hundreds or thousands of people. You can start advertising on TikTok immediately with helloads, a professional TikTok advertising agency ready to help your business reach its target audience effectively and create truly impactful results.
Exclusive service for customers only!
1. Our professional team provides comprehensive services, from strategic planning and content creation to professional TikTok Ads advertising.
2. Effective advertising management: Our team analyzes and optimizes advertising strategies to maximize the return on investment for every budget and achieve the best possible results.
3. Join exclusive courses to stay updated on the latest trends directly with the TikTok team, enhancing your brand's potential.
4. Detailed reporting and analysis of results: A summary of TikTok Ads performance with strategic recommendations from experts to continuously improve the campaign.
5. Exclusive promotions for HelloAds customers: Unbeatable benefits and deals you won't find anywhere else but with us.
If you need a professional team ready to provide close consultation, management, analysis, and development of your TikTok Ads campaigns for the most cost-effective and powerful online marketing results, contact HelloAds today.
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Because we want to see the Thai economy grow and to ensure customer satisfaction, we will help manage your media to ensure its maximum efficiency.
TikTok Ads advertising services are priced according to a Management Fee, based on your budget. Contact the HelloAds team for a free consultation and quotation.
TikTok Ads is suitable for businesses that want to reach Gen Z and Millennials aged 15-35, such as those in Fashion, Beauty, Food, Entertainment, Apps, and E-Commerce.
Yes, TikTok Ads require video format. HelloAds has an affiliated production house service that helps produce creative content specifically for TikTok.
TikTok targets younger age groups with higher organic reach; content must be entertainment-first. Facebook, on the other hand, has more detailed targeting data and is more suitable for the 25+ age group.
HelloAds offers a full range of TikTok Ads services, including In-Feed Video Ads, TopView Ads, Branded Effects, Hashtag Challenges, and TikTok Shopping Ads.
