Expanding sales channels is crucial for entrepreneurs to increase revenue and achieve continuous profit growth. Currently, over 70% internet users in Thailand prefer online shopping, making digital expansion unavoidable. Wouldn't it be even better to have communication experts like influencers to significantly promote products and services to reach customers? Surveys show that over 70% consumers follow at least one influencer, and as many as 76% are aware of promotions and make purchasing decisions based on influencer recommendations. These figures reflect the effectiveness and influence of a Influencer Marketing strategy that can convert awareness into real sales through influencer marketing.
Today, no one can deny that influencer marketing is a key factor for brands in driving sales. Influencer Marketing has proven to be one of the most powerful and influential marketing tools, leading many brands and marketers to increasingly focus on this strategy. This is reflected in the rising number of influencers in the market and the continuously growing investment in Influencer Marketing every year.
The expansion of the influencer market has also given rise to new and noteworthy categories, such as Virtual Influencers or AI Influencers. These are virtual influencers created using technology; although they have no physical presence, they can be designed to have any personality, profession, or lifestyle, depending on the developer and the brand behind them. They are significantly impacting the global marketing landscape. Another rapidly growing category is Food Influencers, particularly on platforms like Instagram, who use their influence to review food and beverages, generating buzz among their followers and boosting sales for restaurants and brands.
For Influencer Marketing to be successful, brands should choose influencers whose attitudes and lifestyles align with the brand's identity. Influencer marketing means they represent the brand; their content appears more genuine and trustworthy, which can effectively influence consumer purchasing decisions and translate into sales. Influencers can be categorized into five levels based on the number of followers:
Currently, most brands focus on Nano, Micro, and Macro Influencers because they are effective at communicating with and persuading their followers. For new brands looking to create widespread awareness, using Macro Influencers can quickly boost product mentions. However, for engagement such as word-of-mouth, likes, comments, and shares, Micro Influencers are more effective in creating a ripple effect. Nano Influencers, despite having fewer followers, create a more authentic and trustworthy connection with the target audience. This makes influencer marketing an attractive strategy for brands in this era.
Influencer Marketing is a marketing strategy that combines traditional concepts with modern digital approaches, using influencers as intermediaries to communicate with consumers through campaigns that effectively promote products and services, boost sales, and generate profits for the brand.
One of the key factors in making Influencer Marketing (One-Third-Party) successful is selecting the right influencers for the brand, or choosing influencers who match the target audience. In reality, finding, selecting, and coordinating with influencers can be time-consuming and require a high level of expertise.
HelloAds steps in to solve this problem with its comprehensive Influencer Marketing service, designed to meet all the needs of brands, from...
HelloAds's services go beyond simply connecting brands with influencers. They also analyze numerical results such as reach, engagement, and impressions to assess value for money and inform future strategic planning.
Importantly, HelloAds has experience working with over 1,000 influencers both domestically and internationally, ensuring your brand receives professional support at every stage, with measurable results that boost sales, increase brand awareness, and create a distinct brand identity.
HelloAds is a Influencer Marketing expert ready to help your brand achieve success in the digital world.
Influencer Marketing is a marketing plan that combines traditional and modern online strategies, utilizing influencers to promote a brand's products or services through marketing campaigns that effectively target the right audience and drive brand sales growth.
Building brand recognition is a crucial first step in any business. No matter how good your product or service is, if your target audience doesn't know about it, growth is difficult. Therefore, using influencers is a powerful strategy because they can be a voice, spreading the brand's reputation to their followers.
Building credibility and trust in your brand is the next step after achieving brand awareness. Even if customers know the brand, if they don't trust the quality of the products and services, it's difficult for them to make a purchase. Therefore, marketers and business owners must focus on enhancing credibility. One effective method is using highly credible influencers to review or recommend your products and services. Their followers tend to trust the sincerity of the influencers they follow, resulting in positive reviews that build credibility and significantly increase the likelihood of consumers deciding to buy your products or services.
Increase engagement on your website or platform. Facebook With your Fanpage, you can use influencers to boost sales or distribute promotions over a specific period. You can even use influencer marketing to increase traffic to your website or Fanpage. Influencers act as spokespersons, promoting your website and Fanpage, encouraging their followers to talk more about your products or brand, and ultimately boosting sales. The effectiveness of this sales increase depends on various factors and the marketing strategies of each brand.
For those interested in influencer marketing but worried about the complexity, HelloAds can help.
We manage and plan to help you save time in contacting, gathering information, and making arrangements.
The campaign was most effective when following these steps:
Select suitable influencers.
This includes a summary of Reach and Engagement figures.
This is what you will receive, and customers can choose to reduce or increase it.
The influencer you want.
Coordinate with influencers.
And customers can choose the time period during which you will conduct your promotion.
And help coordinate the content to be presented.
To ensure the outcome meets the client's requirements.
Summarize the work results in a report
When the campaign ends
Experience
Our Work
Because we want to see the Thai economy grow and to ensure customer satisfaction, we will help manage your media to ensure its maximum efficiency.
HelloAds offers Influencer Marketing in all tiers and on all platforms — choose the version that best suits your brand.
This guide provides answers for brands considering hiring influencers, covering topics such as pricing, working with agencies, choosing the right influencer for the brand, and measuring campaign performance, enabling them to make informed decisions before starting the project.
Hiring influencers in Thailand starts at approximately 500 THB per post for Nano-level influencers and goes up to hundreds of thousands of THB for Mega/Celebrity level influencers, with no fixed price in the market. The table below shows the approximate price range for Instagram posts.
| Influencer level | Number of followers | Approximate price range for Instagram posts. |
|---|---|---|
| Nano | 1,000-10,000 | 500-3,000 baht |
| Micro | 10,000-100,000 | 3,000-20,000 baht |
| Macro | 100,000 - 1 million | 20,000-150,000 baht |
| Mega/Celebrity | 1 million or more | 150,000 baht or more |
For TikTok Short VDO (15-60 seconds), the price ranges from approximately 500-2,000 THB (Nano) to over 100,000 THB (Mega), while YouTube (Dedicated Review) ranges from approximately 5,000-30,000 THB for the Micro level to over 200,000 THB for the Mega level. The actual price depends on the influencer's reputation, the type of content, usage rights, and the campaign duration.
An influencer marketing agency, HelloAds, handles every step of the campaign process, from receiving briefs and developing strategies, selecting and negotiating prices with influencers, signing contracts, overseeing content production, to summarizing and reporting the results after the campaign ends. Their scope covers product reviews, brand ambassador roles, and campaigns utilizing a large number of micro-influencers simultaneously. HelloAds works using a Brief → Matching → Production → Report process, reinforcing the brand's responsibility to a single point instead of coordinating with each influencer individually.
Prioritize matching the influencer's follower base to your brand's target audience, not just the number of followers. Before deciding, verify their actual engagement rate, the quality of comments, content style, and past work history. Also, filter out fake followers, a common risk in this type of hiring. Smaller influencers with a more targeted following often deliver better value than large influencers with an overly broad following.
KOL management refers to the continuous management of multiple KOL/influencers throughout a campaign or year. It covers selection, contracting, post scheduling, content quality control, and overall performance measurement across all channels in one place. In contrast, hiring per-post involves purchasing content on a case-by-case basis. Brands that need consistent communication or utilize a large number of influencers simultaneously are therefore more suited to KOL management, as it offers both pricing leverage and long-term brand message consistency. For more background information, please read the article. What is a KOL (Key Opinion Leader)? How is it different from an Influencer?
Key metrics to measure are Reach, Engagement (likes/comments/shares), website clicks, and Conversions (such as sales or sign-ups), based on campaign objectives. If the goal is brand awareness, focus on Reach and views. If the focus is on sales, measure conversions using discount codes or personalized tracking links from each influencer. These metrics should be agreed upon before the campaign begins, and HelloAds will summarize them for the brand in the post-campaign reporting process.
Hiring influencers directly is often less expensive and suitable for small-scale projects using only one or two influencers. Hiring through an agency is ideal when you need a large number of influencers, require a systematic screening process, and demand tight contracts. Agencies help mitigate risks related to fake followers, delays, and usage rights disputes, while also consolidating results from all channels into a single report. Brands should therefore compare the time and risk savings with the agency's fees based on the size of their campaign.
HelloAds is a Thai-registered company with over 10 years of experience in digital marketing and has managed more than 100 brands. We have a database of over 10,000 KOL/Influencers covering both the Thai and Chinese markets, which we use to select and match influencers in the matching process. We provide a full range of services from briefing, matching, production, to reporting, all handled by our single team.
HelloAds — Company Information Summary
One-stop service: Brief → Matching → Production → Report
