Increase sales and expand your customer base more easily with Line Ads Platform or LINE OA, a highly attractive tool in this digital age. Currently, Line is an indispensable platform for Thais. According to Line statistics, over 80% or approximately 69 million Thais use mobile internet, with 45 million active Line accounts. Furthermore, they spend an average of more than 63 minutes per day on Line, making Line OA a marketing channel that businesses should not overlook.
A key reason for LINE's continued popularity, which many may not have noticed, is that it offers services that cater to daily lifestyles, from morning until bedtime. Whether it's communication, payments, shopping, or news updates, LINE has become an integral part of Thai consumers' lives and is the main reason why there are over 45 million active users in Thailand.
Therefore, the Line platform is one of the most popular in Thailand, making it ideal for... Online Marketing LINE is a platform worth watching and presents a significant opportunity that brands and marketers shouldn't overlook. Furthermore, currently, only a few brands are seriously utilizing LINE Ads Platform. If you "start first," you can "dominate the market" and reach your target audience before your competitors.
Today, HelloAds, as an agency managing LINE Official Accounts and a partner with LINE, will introduce interesting advertising options suitable for all types of businesses. The Campaign Objectives currently available include:
Webclick Conversion: Tracking can be added to clearly monitor and measure the performance of your advertisements.
Awareness: Increase brand awareness to spread the message to a wider target audience.
Gain Friends: Expand your customer base by adding friends to your Line Official Account (Line OA). Once customers add your Line OA as a friend, your business can send information, news, or promotions without needing to spend on repeated advertising. Importantly, visibility is not restricted; everyone who is a friend on your Line OA will see the information immediately.
Advertising through the Line Ads Platform is easy. Simply define your objectives, target audience, budget, and advertising timeframe, and the system will help you reach customers accurately, leading to rapid business growth.
Advertisements can be displayed in various locations within the Line app, including the Home Tab, Chat List, Line Voom, Line Today, Wallet Tab, Line Openchat, and Line Shop. The system automatically selects the most effective location to match your goals, making it ideal for all campaigns, whether it's building brand awareness, expanding the customer base, increasing sales, or retaining existing customers. Line OA is truly a prime location for business.
In the past, many businesses were familiar with using Line@, which was very popular among SMEs, with over 2.7 million users out of approximately 3 million businesses. However, the problem was that sending messages too frequently could make consumers feel harassed or considered spam. To address this, Line developed and upgraded to Line Official Account (Line OA), which is more suitable for business use and also provides general users with peace of mind by eliminating the need for constant harassment.
A basic LINE OA account for a shop.
And individuals who have not yet been verified.
Basic features are available; purchases are possible.
Premium ID is available and can be purchased.
Additional packages are available
Once it has been verified by Line.
You will then receive a blue shield, which will help you...
It can be found on the application.
In the Line friend search box
Once verified by LINE.
You will receive a green plaque, which represents your account.
For large companies and organizations...
Alternatively, government agencies can also search for them on the Line application in the friend search section.
The way broadcast messages are calculated has changed. Previously, LINE@ counted one broadcast message per send, but LINE OA allows sending sets of up to three messages per send, enabling much more detailed information to be included.
It offers features for online businesses, including e-commerce-related features that are almost identical to expensive back-end management systems, such as order management, shipping tracking, and more.
Line Voom is a platform that brings together all types of content on the Line application, including images, short videos, and other creative content. This makes Line Voom a modern marketing tool that allows businesses to present their brands through diverse videos and content, effectively catering to the online media consumption habits of consumers. It also helps build brand awareness and increases the chances of content being seen by a large target audience. If you're not comfortable creating videos yourself, you can contact helloads, an agency specializing in Line OA services, to ensure your products and services reach your target audience effectively.
For businesses, the advantage of using Line Voom is the ability to reach people freely, similar to Twitter and Instagram. You can share content directly to users who are not friends or followers, giving brands the opportunity to expand their visibility and reach new customer segments. This is a significant advantage in the Line Ads Platform (LINE OA).
Furthermore, Line Voom facilitates continuous communication with customers. Even with frequent content posting, followers won't feel disturbed; instead, it helps build brand recognition and maintains natural customer relationships. This allows brands to easily send out large amounts of information while simultaneously preserving customer relationships.
Line Shopping is a platform that functions like an online marketplace or a hub for social shops within the Line app. It's one of the services offered by the Line Ads Platform and is becoming increasingly popular due to the large number of Line app users and the growing number of brands and businesses choosing to open online stores. This makes Line Shopping a noteworthy online commerce platform today.
What sets Line Shopping apart is its online store management system, which is directly linked to Line Official Account (Line OA). The first step is to register for a LINE Official account before you can use it. Brands can leverage Line's nearly 50 million users in Thailand, reaching a wide customer base. Furthermore, it allows for personalized customer communication through chat, fostering closer relationships and building trust, thus increasing the likelihood of purchases by up to 15 times compared to other channels.
Line Shop is a back-end management tool for adding products, setting prices and details, adding promotions, and more, as needed. Also known as Line MyShop, it's a tool that helps entrepreneurs manage their online stores through Line Shopping. As a result, Line Shop is a channel that meets the needs of online sales with features that support efficient store management and comprehensively meet customer needs.
Many people may not yet understand the importance of Line Rich Menus, but let me tell you, it's something you shouldn't overlook! A beautifully designed and user-friendly menu not only clearly communicates your brand image, but also makes it easier for customers to access information or ask questions. This positive user experience directly impacts your business's sales. If you want to design a Line Rich Menu to boost your sales, contact HelloAds, a Line Official Account management agency, today!
LINE Rich Menu is a key feature of LINE OA that helps brands stand out by displaying shortcut menus in 1:1 chat conversations with customers. Businesses can design their own menus using templates, with up to six options available. Each option can be linked to various features such as discount coupons, loyalty cards, automatic replies, or website links, making it easier for customers to access services, increasing brand recognition, and effectively driving sales growth.
Contact HelloAds, an agency specializing in Line OA (Line Account Management) services, now for more marketing opportunities.
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