Today, platforms are constantly changing and updating their formats. This means that many marketers need to be prepared to adapt at all times.
Meta recently announced an update to its 'Self-Serve Ad Terms', also known as 'Self-Serve Advertising Terms', a new change that will take effect from January 3, 2023.
This means many marketers need to constantly study and prepare for new forms of online advertising. Let's take a look at what updates Facebook will bring.
- System payment It is divided into two parts:
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- Credit or debit card payments: In the event of outstanding payments, Meta will charge interest of 1% per month. The interest calculation period has not yet been announced.
- Funding your account before running ads: If your account balance runs out, the ads will stop immediately. Meta will not be responsible for any hacking or loss of funds in your account. Similarly, if you exceed your account balance or have excess funds, withdrawals will not be possible under any circumstances.
- In case a post violates Meta's rules. There are two types:
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- If a post violates Meta's policies, it will be deleted immediately without prior notice, even if it's a "dark post." However, the statistics and results will remain if you're using a Meta for Business account.
- In the case of minor rule violations, Meta will provide advance notice giving participants time to rectify the situation.
- To turn off your ads in advance, before the campaign ends. You can proceed as normal, but the ads will continue to run for another 24 hours, in which case you will continue to pay, but not exceeding your set budget.
- Meta does not guarantee reach. AI will not be as accurate as before, so we may need to choose a larger target audience to make it easier for the AI to work.
Knowing these four points, marketers can easily prepare for all forms of advertising. But if you're interested in having us help with your marketing, You can contact HelloAds Come on over
