TikTok Ads: Advertising that reaches a large number of people, is easily recognizable, and has reliable measurable results.
It's safe to say that when it comes to popular advertising methods today, many people would think of TikTok Ads. TikTok is a trending platform, and most people spend a significant amount of time on it, making it highly effective for sales and product promotion. It's arguably one of the most popular platforms in Thailand right now, resulting in numerous engaging advertisements that grab people's attention.
Understanding the basics of TikTok Ads.
As is well known, TikTok Ads is a marketing strategy that utilizes advertising on the TikTok platform, another social media platform that is becoming increasingly popular in Thailand. Similar to Facebook advertising, TikTok Ads offer various ad targeting options and objectives. TikTok Ads are suitable for both small and large brands, or businesses with a budget for advertising to build brand awareness or create engagement, aiming to target a large mass market both domestically and internationally.
TikTok Ads, or running ads with TikTok, is becoming a new option for utilizing advertising space to promote brands in the current era. With the ever-increasing number of users, the ad placement options offered by TikTok allow brands to design ads in various positions, with diverse features and display options to experiment with, making TikTok advertising increasingly popular.
How does TikTok advertising differ from other social media advertising?
Because TikTok is an app with a very clear usage pattern and content format—video clips no longer than 15 seconds to 1 minute—it presents a significant challenge for online marketers. However, given TikTok's popularity among Gen Y and Z, who are everyday internet users, the opportunities for doing business on this platform become even clearer.
However, in reality, the characteristics of advertising results may not differ much from other platforms. TikTok focuses on two main areas for advertising promotion: reach and engagement. The advertising methods can be categorized as follows: Brand Takeover, Top View, In-Feed Ads, Hashtag Challenge and Branded Effect
Get to know the 5 types of TikTok Ads: how they display results, and which one is best suited for your advertising needs.
Since there are five different TikTok ad formats, today HelloAds will introduce all of them in a simple way for everyone to understand, as follows:
Brand Takeover Ads
Upon entering the app, many users have likely encountered brand advertisements on the "For You" page. These are types of ads that instantly grab users' attention by displaying in full-screen mode, providing a immersive visual experience. Users can also skip these ads.
Furthermore, there are options for creating advertisements in both still and animated formats, supporting JPG images up to 3 seconds long and videos between 3 and 5 seconds in length. These ads can also direct users to a Hashtag Challenge page or other linked websites.
TopView Ads
Next, we see ads that are frequently encountered, as they often appear first after the app is opened. These types of ads position the brand in the best possible placement on TikTok, displaying in a full-screen format that effectively captures user attention with both visuals and sound. This type of ad is ideal for grabbing attention, with a maximum length of 60 seconds, displaying in full screen as a long-form video, and playing automatically with sound. Importantly, it's free from distractions, maximizing viewer engagement (%). Furthermore, a call-to-action button can also be included.
In-Feed Ads
This is also a common ad type. When users scroll through their feed on the "For You" page, they'll often see ads interspersed with general content. It's suitable for ads or brands that want to tell a story from a typical creator's perspective on TikTok, or for review content, etc. The video can be up to 60 seconds long, but TikTok recommends a length of 9-15 seconds. The video will play automatically with sound.
This type of advertisement differs from the two types mentioned above in that users can like, comment, share, follow, or even record videos with the same music used in the clip. It functions very similarly to a regular video. Additionally, it can include a call-to-action button that links to another page, increasing website traffic and sales, just like the other types.
Branded Hashtag Challenge Ads
This involves supporting hashtags to rank at the top of the Discover page. This is another type of advertising that generates significant engagement because the content is mostly designed to attract and invite users to create or express themselves in a campaign. It can also gather User Generated Content (UGC) within hashtags on the Challenge page. This type of advertising creates awareness and significantly increases engagement, with an average of 8.5% in likes, comments, and shares.
Branded Effects
The final type of advertising for AR, which has become increasingly popular recently, is through promotion or advertising. If brands create stickers, filters, or special effects for users to play with and interact with, it showcases their creativity. This creative approach and the use of fun visual experiences encourage greater engagement, especially in this camera-first era. Furthermore, it brings together users from around the world, across diverse languages and cultures, to participate in the same campaign.
How good is the TikTok advertisement? What makes it interesting compared to the Facebook?
Of course, each platform has its own advantages and strengths. Looking specifically at the TikTok, it has several notable advantages, as follows:
- TikTok offers a variety of advertising formats and also features an AI system that edits uploaded videos to optimize them for each platform, acting like an advertising assistant to increase the chances of successful sales.
- According to rankings from several well-known websites, TikTok has high engagement compared to other platforms. Its level of engagement surpasses that of many popular social media platforms.
- Advertising on TikTok helps build strong brand awareness, leading to easier sales conversions on this platform or potentially on other platforms. Additionally, ads allow for the placement of links to direct target audiences.
- Setting up advertising formats is very easy, not much different from Facebook Ads, plus it has fewer features. Therefore, advertising on this platform is suitable for beginners, and it's not as difficult as you might think.
- TikTok offers many new placement options to help your ads appear and increase reach on a world-renowned platform that never stops developing.
Facebook is a type of online community that has been extremely popular since January 2009, and its usage continues to grow. Therefore, having a fan page for a store helps to connect customers interested in similar products. The benefit is easier targeting, as previously customers were scattered across various platforms. Opening a store on Facebook not only allows easy access to target customers but also enables interaction, including asking questions, gathering feedback, assessing satisfaction, and much more. This helps in developing or improving products, services, and solutions based on consumer opinions, without the expense of traditional customer research.
Furthermore, when people show interest in or like an information, it becomes visible to their friends. This allows us to gain additional followers from friends who share similar interests, creating a space for brand loyalty to spread the word. We can also monitor and track member behavior. Moreover, in a Facebook online community, customers and consumers tend to be less resistant or biased against a particular brand's marketing efforts. They are more likely to express opinions about products, services, or experiences, both positive and negative, regarding our business or that of competitors. If we pay attention to these details and can meet the needs of our customer groups, we will naturally gain a competitive advantage.
Selling on Facebook is a free service, making it ideal for startups with limited advertising budgets or no online sales experience. It's also perfect for merchants who want to test the waters by selling products online to see if there's demand. This is considerably better than some online marketplaces where merchants might be charged a percentage fee.
And this is the difference between advertising on TikTok and Facebook. Both are attractive platforms for marketing, so if your brand is interested in marketing on either platform, it's not difficult; you just need to find the platform that best suits your brand.
Analysts predict high growth for TikTok, with influencer ad spending likely to surpass YouTube.
Cross-platform content creation is becoming more prevalent, especially recently with many turning to TikTok, a leading platform for short entertainment clips. The challenge for brands and influencers is creating a connection point. TikTok, currently boasting a large user base in Thailand (63.6% of the total population aged 18 and above), allows brands and influencers to easily collaborate from start to finish of a campaign within a single app. Analysts predict that influencer marketing spending on TikTok will increase to the point where it surpasses YouTube, the second-ranked platform after Instagram.
It's clear that the rapid growth rate and wide reach make TikTok Ads a very good option for marketing today. Therefore, if you're interested... TikTok Ads service You can contact us HelloAds Come on over to our full-service online marketing agency!
