Now that Thailand has fully entered the online era, major global e-commerce companies have entered the Thai market and are expanding their reach domestically. These include eBay, Rakuten, Amazon, Alibaba, as well as various existing e-commerce companies in Thailand. For SMEs, online marketing is feasible and relatively inexpensive compared to other marketing methods. Furthermore, it allows businesses to reach customers 24/7.
It's undeniable that COVID-19 has permanently changed consumer behavior, resulting in a customer base that is more tech-savvy and willing to spend online. This study found that Thais have the highest rate of online shopping in the world, especially during the COVID-19 pandemic. 94% consumers stated that online shopping was a lifesaver in 2020, the highest proportion globally compared to the global average of 72%. Furthermore, 90% plan to continue using digital channels next year, compared to the global average of 62%. They are confident that their online shopping behavior has changed forever.
Due to the accelerated adoption of digital technology (88%) and fear of shopping in physical stores (62%), Thai consumers are also spending more online than in the past, purchasing both goods and services. Furthermore, 45% are willing to spend between 1,000 and 8,000 baht on online shopping. Although overall offline spending remains higher, online shopping is projected to continue increasing and remain at a high level in the future. 62% reported increased online spending during COVID-19, and 92% indicated they would continue online shopping even after the pandemic ends.
Why do women buy things online?
Women shop for fun; they enjoy browsing and staying updated on new products. For some, simply browsing products can relieve stress. And women don't necessarily need to have a specific item in mind; sometimes, we just want to spend money or we just *have* it.
Why do women decide to buy?
- Shopping because of promotions is something that most women can't deny. Promotions like coupons and discounts can really tempt our wallets. Sometimes, we women don't even intend to buy anything, but when tempting promotions come along, we end up ordering without thinking twice.
- Reviews from others: Women often trust online reviews, whether from bloggers, friends, or people close to them. If they see many positive reviews, most women will make a purchase decision immediately.
Types of products that women decide to buy.
Fashion and women have long been inseparable. Products that go hand-in-hand with women are bags, shoes, clothes, and accessories. Given that most online shopping behavior shows women purchasing goods and services from home, timing is crucial for posting products, listings, and other content on Facebook and other social media platforms. Most Facebook users are active between 9 PM and 10 PM. Choosing the right time to post will help reach a larger customer base.
If you've read this article and are interested in advertising on social media to promote your brand but don't know where to start and need more information, For inquiries, please contact HelloAds. You can hire an online marketing agency to help you run your TikTok advertising campaign.
