Online marketing trends that will be popular in 2022.
As brands adjust their business plans and consumer behavior changes due to COVID-19, let's look at how new marketing trends will evolve and what you need to do to survive. 🔥
1. Analyzing target audience interests for advertising needs to be more accurate.
Because surveys showing the relationship between consumer interests and online advertising demonstrate that advertisements that make consumers feel relevant are more likely to lead them to purchase from that brand than advertisements that are irrelevant to their interests.
Now, with the implementation of PDPA regulations, brands need to significantly adjust their strategies to adapt to these changes. Therefore, seeking new strategies is crucial for brands and should not be overlooked, as this is a vital step in online marketing.
2. Advertising will be distributed across various platforms based on increased consumer interest.
Due to data privacy issues with Facebook, the accuracy of advertising on Facebook has decreased. Previously, pixel accuracy was 70%, but now it's only 10-15%. Marketers therefore believe that relying solely on Facebook for audience targeting is no longer sufficient. They should diversify their advertising across other suitable channels such as Grab, Spotify, or LinkedIn.
3. Online Marketing: You Need to Know! Generation Z (Gen-Z) will be the largest consumer group that you need to adapt to.
In the online world, Generation Z (Gen-Z), or those aged 9-24, is predicted to become a major consumer group. Therefore, it's crucial to study their purchasing behavior and the type of content that will persuade them to seek out more information and ultimately make a purchase decision.
4. Live streaming, or live shopping, will see further growth in the business world.online
In recent times, many people have witnessed the immense popularity of live-streaming online shopping. With the ongoing pandemic, people continue to rely heavily on online shopping. Therefore, marketers believe that in 2022, live shopping will not only continue but also has the potential for significant further growth.
5. This year's online marketing trend: More brands will be opening their own e-commerce channels.
Since the pandemic began, businesses have been significantly impacted, forcing many brands to adapt and launch their own e-commerce channels. This allows them to own customer data and use it to develop and enhance promotional activities and build long-term relationships with their customers.
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