In an era where Chinese consumers' decision-making relies on reviews at almost every stage, "Dianping (大众点评Therefore, it's not just a platform for finding restaurants.Review of Chinese restaurants But... A popular review platform in China.Therefore, it is a marketing tool that directly determines a store's credibility. Maintaining high review scores and incentivizing customer reviews is key to success.Chinese review marketing (Chinese Review Marketing) A topic that restaurants, cafes, and service businesses in Thailand should not overlook.
If you want to understand the ranking, review, and algorithmic mechanics of this platform in detail, you can refer to the English Dazhong Dianping Guide. This is an article from... Hicom Asia This explains the application process, setting up a store profile, and provides additional tips.Customer review scoreFor foreign businesses, providing comprehensive support.
1. Understand Dianping's point system.
Dianping uses a “5-star” rating system based on several factors, such as:
- Taste
- Atmosphere (Environment)
- Service
Each user providesDianping store rating Stores are categorized, and their ratings are averaged to create an overall score. If a store has a rating below 3 stars, the system will automatically reduce its search visibility, resulting in the store being less visible even if it has actual customer visits.
so Managing online ratingsMaintaining a 4-star rating or higher is crucial for businesses looking to increase sales from Chinese tourists.
2. Encourage genuine customer reviews with "Micro-Incentives".“
One technique widely used by Chinese brands is "micro-incentives," or small incentives to encourage customers to leave reviews.Dianping store rating After using a service, such as:
- Receive a discount coupon (10%) for your next purchase when you write a review.
- Get a free drink if you post a review with a photo of your food.
- We will be holding a lucky draw for those who leave a review within 3 days.
strategyChinese review marketingThis helps the store receive consistent reviews, and Dianping's system will view the store as "Active," which is beneficial for search engine ranking (Ranking Visibility).How to improve your store's rating on Dianping.And it helps stores climb to the top of search results more easily and naturally.
Many people may wonder... How can I encourage customers to review my store on Dianping without it appearing coercive? The answer is to offer small perks, such as discount coupons for future visits or reward points for members who leave reviews after receiving services, to make customers feel valued and encourage them to share their genuine experiences.
3. Use "User-Generated Content (UGC)" as a powerhouse for reviews.
User-generated content (UGC), such as menu photos or short posts on Dianping, significantly influences the algorithm. Stores with more than 10 photos from real customers are categorized as "Popular Stores in the Area".Chinese medicine)” easier
The trick is:
- We would like to ask customers for permission to share photos of their food on our page.
- Place a QR code on the table for customers to easily scan and leave reviews.
- Use a optional invitation message template, such as, "Thank you for dining with us! If you enjoyed the food, don't forget to leave a review on Dianping to receive a free drink next time!"“
If you want more information about marketing in China on Dianping, you can read more here. Dianping: A new platform for marketing in China that you shouldn't miss.
4. Respond to reviews with a "human touch".“
Regardless of whether the review is good or bad, every comment is an "opportunity to build brand image." Businesses that respond to reviews politely and in a friendly manner will receive...Dianping store rating Trust in Dianping's system has increased.
The recommended approach is:
- Within 24 hours
- Use human language, not automated text.
- Thank you to our customers and show our care. Please let us know if you have any questions.Positive reviewsFor example, you could respond with, "Thank you for taking the time to write a review. We're glad you enjoyed the taste. If you visit again next time, please mention your name in our system and you'll receive a free special drink!" For negative reviews, you should respond with understanding, such as, "Thank you for letting us know. We will improve our service and hope to welcome you again."“
5. Handle negative reviews professionally.
Negative reviews don't always damage a brand if handled correctly, because Chinese customers often perceive polite responses to reviews as a sign of sincerity.“
Don't delete reviews unnecessarily, but use a strategic approach.Chinese review marketingRespond positively, for example:
- Acknowledge the mistake
- Explain politely
- Suggest solutions, such as a discount or special service for your next visit.
An example of a restaurant in Guangzhou that turned negative reviews into an opportunity.Dianping store rating Increased from 3.5 to 4.4 within 3 months.
6. Make the review process "as easy as possible".“
Many customers intentionally leave reviews.Dianping store rating But I'm too lazy to do it because the process is complicated.
Ways to reduce friction include:
- Place the QR code on the table or counter.
- Create an automated notification system after payment, such as "Thank you for your patronage. Please leave a review here."“
- Use staff to subtly encourage reviews, such as saying, "If you're impressed, please leave a review so our shop can improve."“
7. Use joint marketing campaigns with Dianping as a strategy to encourage customers to review the store on Dianping.
Dianping allows merchants to hold events through the system under the name "“点评活动 (Campaign) such as
- Distributing discount coupons
- Special deals exclusively for customers who leave reviews.
- Promote your post via “点广告 (Dianping Ads)”
For example, a Thai restaurant in Shanghai that ran a "Review and Win Free Meal" campaign saw a more than 180% increase in reviews within two weeks and a 35% increase in visitor numbers (Source: Hicom Asia).
If you are interested in marketing on Dianping and need professional assistance with your marketing efforts, you can check out HelloAds' services. Chinese Digital Marketing
8. Use genuine reviews instead of fake reviews.“
Many stores try to boost their ratings by using fake reviews, which may help in the short term, but risks being detected by Dianping's AI system and having their ranking lowered. A points accumulation system should be implemented instead.Dianping store rating Instead of relying on genuine reviews, encourage customers to leave heartfelt reviews through their regular customer groups. For example, send a thank-you message via WeChat with a link to a review on Dianping to encourage real customers to leave positive feedback.
9. Conclusion: Chinese review marketing is about communicating sincerity.
Improving your Dianping store's rating isn't just about technique; it's about creating a positive customer experience that encourages customers to share their experiences. If your store can combine three things: good service, a convenient review system, and appropriate incentives, you can transform every review into a sustainable marketing force.
If you are a restaurant or tourist attraction owner looking for Dianping store ratings to build credibility and increase reach through professional Dianping review marketing from experts in the Chinese platform who understand Chinese online shopping culture, you can contact HelloAds Co., Ltd. via our Facebook page: HelloAds or contact us at [contact information]. https://helloads.net/contact-us/ We are happy to provide consultation to help your brand succeed in the Chinese market.
