Clinic marketing differs from general business in that all “advertising” is subject to healthcare facility laws: text, images, pricing, and testimonials must be approved before publication, whether on a page, website, Google Ads, or through influencer endorsements. This article summarizes what clinics and beauty clinics can and cannot do, the channels that actually bring in patients (ranked by cost-effectiveness), market-referenced budgets, and the 5-step process that HelloAds uses for service businesses seeking local customers.
1. Laws regulating clinic advertising (read this before doing anything).
- The advertisement for the medical facility is located below. Medical Facilities Act B.E. 2541, Section 38 And the Ministerial Regulations on the criteria and methods for advertising medical facilities: the licensee/operator must...Submit advertising copy for approval before publication.Submit to the Department of Health Service Support (Bangkok) or the Provincial Public Health Office and display the approval number on the document.
- blameAccording to media reports on enforcement cases (2022): A fine of up to 20,000 baht and a daily fine of up to 10,000 baht until the advertisement is suspended. These figures may be subject to change; always verify with the Royal Gazette or the Department of Health Service Support before referencing.
- It covers all channels: page posts, stories, influencer clips, Google Ads text, web pages, and LINE broadcast, not just billboards or print media.
- Messages that are often rejected: Guaranteed results; unrealistic before-and-after photos; comparisons claiming to be better than other places; prices without specified terms and conditions; using unauthorized references to individuals; claims of “100% safe” or “painless” without evidence (these are summaries of published practices, not direct legal wording).
2. The channels that actually bring patients, ranked by cost-effectiveness.
- Google Business Profile + Maps — Patients can search for “clinic + area/symptoms” on their mobile phones: name, address, hours, real photo, correct category, and reviews that answer all questions. Free and with the fastest results.
- Google Search Ads for targeted keywords. — “Where is a good place to get this done?”, “How much does it cost?”, “Clinic near me?” These advertising messages must be approved. The landing page must display the approval number, and call/appointment scheduling for conversions must be measured before opening the budget. Google Ads creation service
- Pages with admins who respond quickly. — Patients make their decision based on the speed and clarity of the answer (business hours, doctor, approved starting price) rather than the number of posts. Page management services
- Reviews and educational content. — Articles or video clips answering real patient questions (preparation, procedures, possible side effects) rank highly and are referenced by AI Overview without resorting to advertising gimmicks. SEO service
- Influencer — Valid only if the message is approved and disclosed as an advertisement. More suitable for beauty clinics than medical clinics. See ratings. Influencer Hiring Price List
- Clinics that accept Chinese tourists. — Chinese patients searched on Dianping and Xiaohongshu, not Google : Chinese language profiles, KOC reviews, and payments via Alipay / WeChat Pay. Chinese marketing services and How to start Dianping
3. What is the starting marketing budget for a clinic? (Market price range as of November 2026)
| work | Market price range | note |
|---|---|---|
| Manage your Google Business Profile + Reviews. | Included in the page management package: 3,900–15,000 THB/month. | It's free if you do it yourself, but you have to respond to reviews every day. |
| Manage Google Ads | 4,500–11,900 THB/month (advertising budget 15,000–70,000 THB) or 10–25% of the budget. | Excluding the budget paid to Google. |
| Page management + Admin responding to chats | 3,900–35,000 baht/month | Based on response time and the number of platforms. |
| SEO / Informative Articles | 40,000–100,000 THB/month (Specialized agency) | Results visible in 3–6 months. |
| Influencer | Nano 500–3,000 · Micro 3,000–20,000 THB/post | Plus the message approval request. |
The price range is a reference based on publicly available prices from service providers in Thailand (collected November 8, 2026), not HelloAds ' quotes. A clinic-specific quote will be provided within 24 hours.
4. The 5 steps when using HelloAds to market your clinic.
- Check current status: Google Business Profile · Page · Previous Ads · Previously Approved Messages
- Submit a single set of key documents and apply for approval (the clinic submits it on behalf of the licensee; we prepare the documents and materials).
- Set up performance metrics: Call, Schedule an appointment , LINE, Form.
- Open the channels in the order specified in point 2.
- Weekly report: Cost per appointment and new questions to answer in the content.
Frequently Asked Questions about Clinic Marketing
Does a clinic need approval to advertise on its own page?
It must be done if the content falls under the category of advertising a medical facility (name, services, prices, benefits), regardless of the channel.
Can I use the words “promotion” or “discount”?
Once the application has been approved and the terms, timeframe, and normal pricing are clearly stated, in accordance with the guidelines of the Department of Health Service Support (check the latest version before use).
Can I hire influencers to review my clinic?
Yes, but the dialogue and images must be approved and disclosed as advertising.
Will my Google Ads application be rejected?
Google has an additional layer of health policies. Some procedures and medications have advertising restrictions, requiring approval from both Thailand and Google's policies.
How many months will it take to see results?
Google Business Profile and Ads see contact within 2–4 weeks, while reviews, content, and SEO take 3–6 months.
Let us check your clinic's original GBP page and advertisements for free.
Send us your clinic name, main services, and location. We'll provide a plan with a budget range within 24 hours. Call us. 02-038-5565 LINE @helloads Send the assignment to the team.
Legal references: Department of Health Service Support (Healthcare Facility Legal Documents) · hdmall.co.th Summary of Healthcare Facility Advertising Approval Procedures · Prachachat Business/Khaosod Report on Fines (2022) · JOHCP Journal — This article provides general information, not legal advice.
