Our world has now entered the online age. No matter where you are, who you are, or what age, everyone has a device to access the online world, whether it's a smartphone or a tablet. It's undeniable that technology has become an integral part of daily life. Furthermore, the online world is constantly influencing and changing consumer behavior rapidly. Therefore, many businesses need to continuously adapt to keep up with the times and maintain a modern and appealing image for consumers.
With the rapidly changing world and advancements in technology, various AI tools are now playing a significant role in assisting marketers and business owners in their online marketing efforts. Many brands have already begun utilizing AI to support their marketing strategies.
According to a survey by Deloitte Global, three out of the top five purposes for AI users are marketing-focused, whether it's using AI to improve existing products and services, develop new products and services, or enhance customer relationships.
And according to a report from the American Marketing Association, the use of AI technology has increased by more than 27% among marketing executives, or Chief Marketing Officers (CMOs), who are becoming more open and accepting of the technology than before.
Let's first understand what AI is.
AI, or Artificial Intelligence, is a human-made technology designed to think independently without instruction. It's a technology written and developed to be intelligent, capable of thinking and analyzing at a level comparable to the human brain. It can think and express itself logically like a human.
The role of AI in the world of marketing.
AI plays a crucial role in many businesses because it can assist in analyzing and planning marketing strategies and potentially increase revenue. Here are some ways AI can help marketers work faster and more accurately:
- AI can help promote products and make advertising more effective. AI can analyze and assist in making advertising decisions, and analyze results to improve targeting and tailor advertising to consumer behavior with greater accuracy.
- AI can help create a modern brand image by designing beautiful websites. Simply inputting the required information will allow the AI to analyze it and suggest website designs, creating unique landing pages to attract more visitors.
- AI can easily assist with SEO and optimize search engine performance, helping businesses' websites or web pages rank higher in search results.
- AI will help simplify the creation of engaging content for target audiences because AI algorithms can generate articles with uncomplicated content. Furthermore, AI can even turn these articles into videos.
- AI can help build customer trust and strengthen customer relationships by using chatbots, which are computer programs designed to simulate human conversation 24/7.
Therefore, AI marketing, or marketing using artificial intelligence, has emerged with the objective of achieving business needs. Nowadays, online marketing is largely based on and operated under the control of AI and related technologies.
Examples of businesses that have successfully used AI in marketing.
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Netflix
Popular online video streaming platforms are using AI to process data from users' viewing history, viewing time, and devices to predict what type of content is most relevant to viewers. Furthermore, the recommendations also depend on the time the user spends watching.
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Amazon
Major brands use AI to process information and recommend products that customers are likely to be interested in, based on recorded data such as order history, search history, similar products, and products they often buy together. In addition to using AI to recommend products on their websites, Amazon also sends suggested items via email, achieving a 60% (601 Purchase, 37 Purchase) success rate in increasing sales.
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