It's well-known that Influencer Marketing (One-to-Two-Team) is one of the best strategies for boosting sales and increasing reach, because consumers feel a closer connection to influencer advertising than to direct brand advertising, whether on television, radio, or website banners. The more directly the influencer interests the product or service, the greater their credibility and persuasiveness towards consumers.
Furthermore, influencers also have an impact on brand image. If a brand chooses the right influencers, it can enhance its image or even completely change it. For example, a brand selling herbal soap, whose target audience is the elderly, might want to expand its target to teenagers. By choosing influencers popular among teenagers, they can change the perception of the brand among teenagers and effectively stimulate consumer purchasing decisions.
What is driving more brands to adopt the Influencer Marketing strategy?
According to statistics from Wearesocial and Hootsuite, which compile and summarize global digital usage data, Thais are increasingly using social media, with 75% of the total population using it. Social media is also the platform where people spend the most time online. This has led to influencers having a significant impact in the online world.
As a result, influencers have become increasingly popular and diverse, spanning areas such as beauty, travel, and many more, leading brands to invest more in Influencer Marketing. If you're still hesitant about investing in the influencer market, let's look at these insights.
Data from Shane Baker, a renowned online marketing consultant, reveals that the current conversion rate for Influencer Marketing marketing is 2.55%. In contrast, Adweek data shows that other social media marketing strategies don't even reach 1%.
From this information, it is clear that Influencer Marketing marketing is a highly suitable strategy for brand promotion.
6 Tips for Choosing the Right Influencers for Influencer Marketing Marketing
As we all know, Influencer Marketing is a marketing strategy used by almost every brand. But what are the techniques for choosing influencers to achieve sales targets? Today, HelloAds will introduce 6 simple Influencer Marketing marketing techniques that every brand can easily start doing:
1. Plan your goals before starting Influencer Marketing.
If your brand wants to use influencers simply because it's a trending activity or because many other brands are doing it, you'll fail at the start. Every marketing strategy requires setting goals before implementation. Therefore, you must always set goals before implementing your marketing strategy using the Influencer Marketing approach. These different goals will lead to different methods for selecting influencers and measuring results.
2. Know your target audience to promote your brand's products effectively.
Once a brand has defined its target audience, it becomes easier to conduct in-depth research into that audience. This helps us understand their behavior, likes, and dislikes. This process then simplifies the process of selecting the most suitable influencers for the target audience.
3. Understand which influencers are best suited to the brand's target audience.
Creating a list of influencers beforehand to identify those your target audience is interested in and follows will help your brand make the most informed decision about which influencers are most suitable.
4. Choose the right influencer for your target audience and brand.
Brands must select influencers that are suitable for their goals, target audience, and budget, taking into account the relevance between the influencer and the target audience, the influencer's follower count, reach, and the influencer's ability to persuade the target audience to follow suit. These can be divided into four main groups as follows:
- Groups that have a very large reach but relatively low persuasive power include mass media or news agencies.
- Groups that have a high reach and considerable persuasive power include celebrities, singers, actors, or idols.
- Groups that have moderate reach but high persuasive power include bloggers, YouTubers, and analysts, etc.
- Groups with very limited reach but possessing immense persuasive power include friends, family, or those who have actually used the product.
5. Contact influencers to promote products as per the brand's requirements.
After researching and reviewing the previous content of the influencer you're interested in, contact them to brief them on how you want them to promote your products and services. However, remember to consider the influencer's unique style and consistent content to ensure you present the most suitable content.
6. Track the results after the advertising campaign.
To determine if an advertising campaign is successful in achieving its goals, it's essential to track its results regularly. This helps measure campaign success and allows you to learn from areas for improvement in influencer selection for future campaigns.
With these steps, brands can effectively select influencers. While there are actually many more detailed steps involved in choosing influencers, these are the basic steps every brand can take to select them.
But if you want HelloAds to help...Influencer Marketing Marketing Strategy You can contact HelloAds.
