Live streaming platforms are a tool that strengthens brands in every industry.
What is Live Streaming? A new marketing strategy to appeal to Gen Z, boost viewership, and increase sales.
Who would have thought that live streaming would become such a hit, leading to changes in our society and daily lives, especially in online business? It's clear that in the last two to three years, live streaming has become a key factor in boosting sales and driving online activities across various businesses. Live streaming is a new marketing approach that has gained particular popularity among Gen Z.
Live streaming is the broadcasting of both video and audio over the internet through various online platforms. Live streaming is considered a new innovation that helps brands communicate effectively and meets business needs with low investment but the ability to reach a large target audience. As a result, live streaming is beginning to replace traditional entertainment media from the past, due to the increasing role of the internet today.
Therefore, live streaming has become a medium that effectively meets people's lifestyle needs. Businesses that can leverage live streaming to enhance their reach can easily attract attention and keep people interested in their brand.
As is well known, today's consumers are big users of social media. Choosing the right channel for live streaming can significantly boost sales and increase viewership. Therefore, brands should prioritize selecting the channel that best suits their target audience in order to reach them effectively.
Comparing 4 live streaming platforms: Which channel is right for boosting your brand's sales?
In an era where people spend more time consuming video content, online selling is no longer the same. Live streaming has become another way for brands and stores to showcase products and interact with customers in real time, which has resulted in...e-commerce marketMany companies are competing more in the live streaming business.
Meanwhile, various online platforms have introduced live streaming features and tools to support brands and merchants in their marketing efforts in this era. This has given us more options for live streaming, but which platform is right for you? Today, HelloAds will compare 4 live streaming platforms that brands shouldn't miss in order to boost sales.
Facebook Live: An old but powerful feature that has helped boost sales twofold.
It's undeniable that Facebook Live is a rapidly growing online sales channel. If any brand or store...Selling goods through Facebook But the lack of live streaming could mean missing out on a valuable opportunity to expand your customer base. Therefore, any store that wants to increase sales or acquire new customers shouldn't miss out on live online sales through Facebook Live.
Besides enabling us to close sales quickly, Facebook Live also allows us to review brand products simultaneously and answer customer questions in real-time, making it easier for customers to decide to buy.
The best time for Facebook Live is, on average, between 7:00 PM and 9:00 PM. This is when brands and stores get the highest reach, shares, and traffic. Statistically, the best engagement occurs on Tuesdays and Thursdays.
One advantage of Facebook Live is that it allows you to connect with customers on both Facebook and Instagram platforms, as both are under the same Meta umbrella. Furthermore, you can tag products from Facebook Shops or the Catalog before going live, making promotion easier. You can also place products you want to sell below the video, allowing customers to easily tap to view more information. This means that when customers are interested in a product, they can click to see details immediately without leaving the live stream.
Instagram Live: A great option that brands should consider.
Anyone looking for a platform to live-stream clothing, cosmetics, or other products shouldn't miss Instagram Live. Instagram Live helps your brand and store easily build strong relationships with customers, increasing engagement and boosting sales significantly. It's also a popular channel among teenagers, so brands targeting this demographic should leverage Instagram Live to boost sales.
The best times for Instagram Live are, on average, around 10:00 AM in the morning and between 8:00 PM and 11:00 PM in the evening. These are the times when brands and shops get the most traffic. Statistically, the best engagement days are Monday, Tuesday, and Friday.
Instagram Live is best suited for short live streams because it only allows for 60 minutes of broadcast time, and completed live streams are only available for 24 hours. Brands interested in Instagram Live should plan their live streams to be as effective as possible.
TikTok Live is growing its follower base and bringing fun to industries worldwide.
TikTok Live has become an entertainment-focused platform for selling personalized products, with users spending an average of 858 minutes per month on the app. The majority of TikTok Live's target audience is Gen Z customers, who are often interested in making purchases while watching live streams.
The best time for TikTok Live is, on average, between 22:00 and 02:00. Because TikTok is an entertainment platform popular among people who use it at night. Tuesdays and Thursdays in particular are considered the best days for live streaming.
One of the key features of TikTok Live is its Product Links feature, which allows users to view product details and make purchases instantly. This feature enables brands to highlight one or multiple products for promotion during live streaming. Furthermore, brands can analyze various insights immediately after the live streaming ends. However, TikTok Live requires a minimum of 1,000 followers to conduct live streaming.
YouTube Live is a new channel that can be used to expand your business.
YouTube Live is a platform where we can build strong relationships with our followers and engage in real-time interaction. Doing YouTube Live helps increase watch hours and gain followers faster than waiting for the system to deliver videos to interested viewers.
There are two ways to live stream via YouTube Live. The first is live streaming via mobile, but you need at least 1,000 subscribers. The second is live streaming via computer, which requires 24 hours to activate your account for live streaming.
The best time to start live streaming with YouTube Live is from 10:00 AM to 11:00 PM. Furthermore, YouTube Live is also one way to generate income.
These four platforms are popular live streaming services, and they're not just features used for communicating with customers; they're also a marketing strategy that brands, creators, and influencers alike must enter the live streaming arena.
Live Streaming: Our comprehensive service to meet all your needs.
Live streaming is one of the most popular content formats worldwide, including in Thailand. Its key features include real-time content presentation and interactive communication between brands and followers. This has led to a surge in live streaming content across businesses, resulting in a high increase of 99% (data from StreamElements, 2020). Furthermore, live streaming content accounts for 82% of all video content globally (data from Cisco's Visual Networking Index Forecast, 2020). In addition, viewership of live streaming content has increased by 47% worldwide compared to the previous year (data from the Interactive Advertising Bureau, 2020).
Therefore, we haveLive streaming and video recording services of all types. For promoting your brand's products and services, or even creating videos showcasing your brand's vision, we offer services covering promotions through Facebook / YouTube / IG / TikTok / Shopee / Lazada.
No matter which platform you choose, we are ready to provide advice and services across all popular social media platforms, as well as e-marketplace platforms.
In live streaming, we put your target audience first. This allows your brand to increase awareness, build new relationships, create more sales opportunities, and engage effectively with your target audience, ultimately building trust and loyalty among your customers.
Our live streaming service helps brands connect with their target audience in creative ways. Live streaming is one of the most effective and cost-efficient ways to improve your brand's marketing strategy, connect with potential customers, and double your sales. Anyone interested in using live streaming for product promotion and sales boosting should contact us. You can contact HelloAds, an online marketing agency, anytime.
