Want to grow your brand? You need to know what LINE Ads is.
Since Facebook's entry into the online world, various social media platforms have become business spaces where brands can grow rapidly. However, with increased market competition, online marketing is no longer easy. This has led marketers and businesses to seek new avenues, one of which is LINE Ads, an established channel that remains effective.
LINE Ads Platform (LAP), or LINE@, is one of the most important advertising platforms on the LINE application for Thais. It's widely used, ranking among the top five most popular online platforms in Thailand, attracting many brands and businesses for advertising and promotion. However, LINE@ advertising typically requires an agency, and finding experienced professionals on the platform can be challenging due to its relatively new nature. Despite this, LINE@ remains an attractive platform for building brand awareness, as it can reach a wider target audience than other platforms. If you are interested in advertising on LINE Ads, you can check out HelloAds's additional services.
Get to know LINE Ads Platform – a platform that better meets your marketing goals.
With LINE admin's current growth doubling, the LINE Ads Platform only has approximately 100-200 advertisers, making it a platform with relatively few competitors compared to the actual number of users. Combined with the platform's constant release of new features, LINE Ads is ideal for increasing brand awareness, sales, and communication with a wide target audience.
In 2023, LINE Ads revealed that the tourism, automotive, and beauty industries experienced the highest growth. This was due to the development of more diverse advertising formats that attracted and enhanced customer engagement, along with ad placements reaching customers at all times. This led to superior results, making advertising more cost-effective and reducing expenses. Specifically, CPM decreased by 45%, CPC by 40%, CPF by 18%, and CVP by 57% when comparing data from the same period in 2022 and 2023.
LINE Ads are popular for branding and sales generation. The top three objectives that brands use and that continue to grow are website visits, friend additions, and reach. Another rapidly growing objective that has garnered significant attention from businesses is Smart Channel Custom, which appears in chat lists and features large-format ads supporting both still images and videos. This has resulted in the highest growth rate of usage compared to other objectives this year, reaching 545%, from three main business sectors: food and beverage, cosmetics, and automotive.
The most attractive advertising segment on LINE Ads is media and entertainment, which has dominated consumer attention for the past three years. This segment is expected to have a high CTR of 0.70% this year, followed by the automotive sector at 0.60% and the shopping sector at 0.55%, respectively.
For this reason, LINE Ads is another channel that many brands prefer to use as an online advertising medium. LINE Official Account can fully meet the needs of businesses by reaching over 54 million users and allowing for diverse targeting, making it a perfect formula for sustainable business growth in this era.
Share 5 latest updates on LINE Ads. What are they? Get ready for an even more successful 2024!
LINE@ is another platform that constantly adds new features and updates. These updates help marketers promote their brands and communicate with their target audience more easily. The first update for LINE Ads is a 1.5X larger LINE Chatlist ad placement.
For those already running ads on LINE, the most desirable placement for your ads is likely the top section of the chat list. LINE has recently increased the ad size in this location by 1.5 times, making it more visible to the target audience and significantly improving brand recognition.
The next update is Animation Ads for friend-enhancing ads. These are small, animated ads lasting from 1 to 4 seconds, attracting more customer attention. According to statistics from LINE Thailand, they resulted in a 3x increase in CTR compared to image-based ads.
Or Label Ads, a new content format developed by LINE to be more attractive. These ads feature labels that highlight images, increasing the chances of customers clicking. No matter which button customers click, they can easily be linked to the website we've included.
Additionally, there's a new Persona Targeting update. While LINE Ads already offers a diverse range of target audiences, LINE has added four new groups: Insurance, Running, Mother & Baby, and Automobiles, to cater to a wider variety of businesses. Furthermore, Auto Targeting has been updated to allow AI to automatically select target audiences. Normally, when selecting a target audience, the outcome is not immediately clear. However, with LINE's Machine Learning development, the system can now select the most suitable target audience for your advertising campaign, choosing the group that has been processed to yield the best results based on your chosen objective at that time.
This update will better meet the needs of marketers using LINE Ads and attract more people who haven't yet used LINE@ to this platform. For those who need advice or are interested in online marketing through LINE Ads, please contact us. You can contact HelloAds for more information.
References
