LINE Today currently has 40 million monthly users and 1.4 billion monthly visits. These figures demonstrate the influence of LINE Today, making it a popular advertising channel for marketers.
According to statistics from LINE for Business, 99% users typically saw a brand's advertising campaign. Each campaign had as many as 47% click-through ads, and 38% users made a purchase after seeing that advertisement.
Therefore, it's no surprise that LINE Today is popular among brands for advertising, and recently, LINE TODAY launched a new way to boost CTR through Keyword Targeting for CPM-based ads.
Boost your CTR through Keyword Targeting on Line Today!
LINE Today revealed that this method can improve CTR by 100%. We can define targets from pre-defined keyword groups, including the automotive industry, beauty clinics, mother and baby products, and many other categories.
Furthermore, this method can be used in conjunction with other advertising formats, such as Native Ads, a type of advertising that focuses on value rather than direct sales, to make customers feel more connected to the brand, or Collection Ads, which can display more than one image or video to effectively stimulate customer interest in purchasing products or services.
This new advertising format will only appear on article pages, including recently posted articles, along with the key keywords specified within the article. There is an additional fee of 10% for setting targeting for the first layer. While we can layer targeting options according to Ad Groups, LINE recommends setting it to the primary target audience for higher traffic results.
Boosting CTR through Keyword Targeting requires a minimum purchase requirement for each ad format: 1,000,000 impressions per campaign.
Advertising through LINE is a popular platform that marketers shouldn't overlook.
But did you know that marketing through LINE or LINE Ads requires the support of a LINE Agency Partner to achieve powerful advertising results and assist your brand in various ways, such as access to exclusive services only available from LINE-certified partners?
HelloAds is a professional agency ready to help plan and advise on advertising on LINE. We offer comprehensive professional online advertising services, especially those utilizing the LINE platform, to develop and promote your business towards your goals. If you are interested in marketing through LINE, please contact us. Please feel free to contact us
