Search Engine: A term every brand needs to know! A tool to help find information and connect brands with their target audience online.
Did you know that search engines are tools for finding information on websites? If a brand wants to rank highly in search results, it should use the SEO or SEM technique to push its website and business to the widest possible audience.
As a result, keywords currently play a crucial role in online marketing through search engines. The shorter and more concise the keywords, the higher the total search volume becomes, several times over. This has led to fierce competition among brands to achieve top search engine rankings using the SEO strategy.
What are the different search engines? Why is marketing in this industry so interesting?
Have you ever heard the saying, "If you want to know something, ask Google"? These days, almost everyone knows Google. Whether you have a problem, want to search for something specific, or want to see pictures and videos, you can just type your questions into Google.
But it's safe to say that many people may not even know where else to find information besides Google, and why marketing in this industry can generate sales for a brand.
In reality, there are now many more search engines available, each using similar algorithms for ranking results. Therefore, the only differences are in features and popularity in each country.
If you're ready, let's get to know the most popular search engines.
Google Search Engine
Google is the world's number one search engine in almost every country, including Thailand, dominating the global market with a market share of over 92%. It utilizes numerous and sophisticated algorithms for efficient data collection, indexing, and ranking, resulting in excellent search results and making it an indispensable search engine.
Besides Google Search Engine, YouTube is also one of the world's leading search engines. Statistics show that it receives over 3 billion searches for interesting video content every month, making it even larger than websites like Bing and Yahoo.
Yahoo Search Engine
Yahoo is another popular search engine, ranking third largest in the world with a total market share of almost 2%. In the past, Yahoo was one of the most popular search engines, but it was later overtaken by Google, causing its popularity to decline in recent years.
Bing Search Engine
Bing is another rapidly growing search engine and a direct competitor to Google. It's popular in many countries, second only to Google, with a market share of 2% – 3%. Currently, Bing is a highly accurate search engine for displaying results related to websites, images, videos, and maps.
Search Engine China
It's well known that China controls every platform, so a widely popular search engine in China is Baidu. Baidu is a Chinese search engine offering services similar to Google. Although its overall global market share is 1%, it holds a market share of 80% in China, with billions of search queries entered onto its platform daily.
What are the benefits of search engines? Why can businesses successfully generate sales through search engines?
Although search engines exist on various platforms, the processing and display of results are quite similar. This makes it easy for brands wanting to market their products, as simply knowing key keywords can help them easily rank highly in search results using SEO.
Furthermore, search engines can also advertise and promote various products and services through their respective ad services, such as Google Ads, which helps your page appear on the first page of Google immediately. Currently, this method is very popular and can generate real sales for businesses.
Furthermore, search engines are also ideal for e-commerce websites because their algorithms learn what people are searching for. When users search for products on a search engine, the system compiles online stores for those customers. And of course, if your brand's website appears at the top of the search results, it will help generate more sales.
Because search engines operate on various platforms, advertising on search engines is one of the easiest ways to reach target customers through searches. Last year, Statista found that Google remained the world's highest-earning search engine, accounting for 58% of all search engine advertising revenue. This was followed by Baidu (15%), which is popular in China, Amazon (14%), Bing (6%), Yahoo (2%), and others (5%).
Statista forecasts that the global search engine advertising value will reach $296.7 billion in 2023, with an average growth rate of 10.051% (TP37T) from 2023 to 2027. For Thailand, the value is projected at $447 million, with an average growth rate of 12.251% (TP37T) from 2023 to 2027.
In terms of search engine usage in Thailand, Google dominates almost all searches with a usage share of 98.6%, followed by Bing at 0.74% and Yahoo at 0.45%.
The search engine market is fiercely competitive! Google might be overtaken.
The search engine market is becoming increasingly competitive. Google Search Engine is known as the world's most popular website, with an average annual growth rate of over 20% since 2011. It generates over $300 billion in cash revenue after operating expenses, largely from search. Its market value has more than tripled to $1.3 trillion, making it the world's fourth most valuable company, after only Apple, Microsoft, and Saudi Aramco.
Looking back several years, Google lost its leading search engine to Amazon, the most widely used search engine in the US. 66% of online shoppers searched for products through Amazon. However, after Pinterest launched Visual Search and Reverse Image Search, over 5 billion searches per month occurred without going through Google.
Furthermore, from 2020 to 2021 in just one year, searches on the platform increased more than 20-fold year-on-year. In addition, other search engines such as Bing have over 25% higher monthly searches in the United States.
However, in 2008, Google launched its own browser, Google Chrome, which captured over 65% of the internet user market. Furthermore, Google developed the Android mobile operating system and owns the popular video platform YouTube. In short, the Google search engine practically monopolized the industry.
Recently, ChatGPT, a chatbot developed by OpenAI, was launched in November 2022. ChatGPT quickly gained attention for its ability to provide detailed answers and perform a variety of tasks such as composing music, creating content, sharing recipes, or writing code.
Microsoft saw an opportunity to integrate ChatGPT into its Bing Search Engine to gain a competitive advantage. This is seen as a challenge for Google, as market research firm eMarketer predicts that Google's revenue share from search advertising in the US will fall to 54% this year, down from 67% in 2016.
Meanwhile, Google is not giving up, announcing the launch of Bard AI Chatbot, a direct competitor to ChatGPT. Google will partner with Bard alongside Google Search, similar to the collaboration between Bing and ChatGPT. Baidu, also known as Google of China, also uses a chatbot called Ernie.
The future of the search engine market is fiercely competitive, making it easier for brands to advertise on these search engines. Therefore, for brands interested in online marketing through search engines like Google, Baidu canFor inquiries, please contact HelloAds You can hire an agency to provide full-service online marketing.
