It's undeniable that doing so... Online Marketing Currently, TikTok is an indispensable tool! Because TikTok is the number one growing social media platform in Thailand. According to Surayot Eiamlao, Head of Consumer Marketing at TikTok Thailand, in an interview with Thairath Online on March 23, 2022, TikTok has over 2.6 billion downloads worldwide and over 1 billion monthly users. In Thailand alone, there are approximately 240 million monthly users.
TikTok is a platform featuring short videos (15-60 seconds) that users can edit and create unique content directly within the app. These videos can then be published to other platforms. TikTok's standout feature is its comprehensive suite of tools, providing endless creative possibilities, allowing brands to tailor their marketing strategies to modern consumer lifestyles.
Today, we'll tell you about 5 advantages of enhancing your business's appeal through video advertising on TikTok for Business.
5 advantages of using TikTok for Business, Thailand's #1 growing social media platform and a key tool for online marketing.
- Meeting the preferences of today's consumers.
Consumer preference is a top factor in online marketing, and TikTok is a platform that excels in this area. A 2020 survey by Mediabrix found that 90% of the world's population prefers watching short, vertical videos. And 72% chooses to study various products and services through video format, making TikTok, a mobile application that stands out for creating short videos, with a variety of filters, effects, and music to choose from, very suitable for the social media lifestyle of consumers in this era. This will benefit many brands by choosing TikTok for Business, a platform designed for online marketing in the present day.
2. There are tools specifically designed for creative marketing.
For online marketing, unique and innovative solutions are highly attractive. TikTok for Business has designed innovative solutions to allow brands to create diverse and unique marketing videos. The tools that enhance creative advertising are designed to help brands create short video ads easily and quickly. In addition to adding effects, stickers, and licensed music, the tools help brands achieve various business goals, from building brand awareness to driving conversions.
Outstanding tools include:
- Smart Video is...The intelligent video creation feature makes creating short video ads easy and fast, allowing you to create up to 10 videos in just 3 minutes.
- Video Templates The ready-made video features allow you to create creative, beautiful, and unique short video ads with up to 60 pre-designed video templates to choose from.
3. There are a variety of options for advertising design.
TikTok is a popular platform for many brands because it addresses the main objectives of advertising: increasing target customer reach (traffic) and building customer engagement. TikTok offers advertising options divided into two main categories.
- Advertising formats to increase brand reach.
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- Brand Takeover This type of ad appears as a 3-second pop-up, appearing immediately when the target audience opens the app. It's suitable for well-known brands that want to promote new products or services.
- Top View: This will be an advertisement placed at the top of the app. This type of ad will be no longer than 60 seconds and is suitable for brands that already have a website, as it can lead viewers to the brand's website.
- In-feed Ads: This is a type of advertisement that appears between videos on a user's feed while they are watching content.
- Advertising formats to increase engagement or create interaction.
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- #H hashtag Challenge: This is an advertising campaign where brands can create hashtags to go viral and attract more people to participate in activities.
- Brand Effect: This involves brands creating their own visual and audio effects for people to use in their videos. This method helps build brand recognition and encourages more interaction, making it ideal for brands starting out in online marketing.
4. Increase brand credibility with the TikTok Creator Marketplace.
Credibility is a key focus for brands in online marketing. According to the Digital Marketing Institute, 49% consumers make purchasing decisions based on influencer recommendations. Therefore, an interesting advertising strategy is Influencer Marketing, or collaborating with popular influencers to promote products and services and enhance brand credibility. However, many brands often struggle to select the right influencers for their target audience. That's why TikTok created the TikTok Creator Marketplace, a tool to help brands find the best influencers. It also provides access to data such as engagement, reach, views, and more from those influencers.
5. The results can be measured and analyzed.
TikTok for Business is better than simply running ads through the app because it provides intelligent tools for measuring ad performance for accurate results. You can also customize and visualize campaign analytics based on the most important metrics for your business.
Having read this far, you can see that TikTok is a rapidly growing social media platform with significant future potential. With its diverse and modern video creation tools, choosing TikTok for business is ideal for marketers looking to easily and quickly access the modern market. To win in the digital world, your brand needs to adapt and keep up. Don't hesitate. Register for TikTok for business Contact HelloAds
