Key Facts — AI Search Optimization (GEO)
  • Google AI Overviews It already appears in numerous search results, and Google states that it uses the same ranking system as regular Search — there are no separate shortcuts.
  • The websites that are referenced by AI are the websites that... It's already well-indexed and ranked. — GEO's work therefore involves a high-quality SEO that is manufactured correctly.
  • Our real results: Customers Super Sunway Referenced by AI Overview 2 search terms • The website helloads.net itself 4 search terms (See details in the "Actual Works" section below.)
  • HelloAds has been managing brands for over... 100 brands For 10 years, I've been working in comprehensive digital marketing.
  • Things we don't do: Selling llms.txt or "Secret Techniques for AI" is a separate service — Google confirms they do not use those files.

AI Search Optimization or GEO (Generative Engine Optimization) This is a strategy for optimizing websites to be referenced in ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot HelloAds. We offer comprehensive GEO services, from structured data, llms.txt, and FAQ schema to authority building — ensuring your brand appears at every AI touchpoint.

What is AI Search Optimization (GEO)?

GEO (Generative Engine Optimization) This refers to restructuring and adjusting the content of the website. AI Search Engine Software like ChatGPT, Google Gemini, Perplexity, and Bing Copilot understand your brand and use data as a source to answer user questions.

Unlike the traditional SEO which focuses on ranking on SERPs (blue links), GEO focuses on making websites more accessible. refer AI has a significantly greater influence on brand trust and purchase decisions than organic clicks.

Why do we need to implement GEO in 2026?

  • AI Overviews dominates the SERP: The 45% queries have an AI Overview — an untapped brand is virtually nonexistent.
  • Zero-click traffic is increasing: Users get answers from AI without clicking — brands that are the source have a significant advantage.
  • First mover advantage: Most competitors aren't seriously pursuing GEO yet — a golden opportunity that's dwindling every day.
  • Trust signal: Being referenced by AI creates implicit authority over consumers.

What AI Search Optimization services does HelloAds offer?

GEO Technical Foundation

  • llms.txt — Files that tell AI bots who your brand is, what services you offer, and which pages are important.
  • Speakable Schema — Mark important paragraphs so AI can select, read, and reference them immediately.
  • FAQ Page Schema — Structured Q&A with direct answers pulled by AI Overviews.
  • AI Crawler Access Audit — Check robots.txt to ensure GPTBot, ClaudeBot, and PerplexityBot have access.
  • Open Graph + Twitter Card — For AI preview generation.

Content GEO Optimization

  • Write an "Atomic Answer" (40–60 words) that AI can directly retrieve from queries on every important page.
  • Create a Q&A content structure that matches AI search patterns.
  • Inject original data points (statistics, case studies) increases citation likelihood
  • EEAT optimization: author bio, credentials, external citations
  • Topical authority: cover ALL sub-questions in topic cluster

Authority & Brand Signal Building

  • Create brand mentions in directories and industry publications.
  • Please provide the features on the media platforms that the AI uses for training (marketing blogs, news).
  • Author entity: link author bio to LinkedIn / external profiles
  • Monthly AI citation monitoring: ChatGPT, Perplexity, Google AI

The GEO workflow of HelloAds (6 steps)

  1. GEO Audit — Check current AI visibility: search brand on ChatGPT, Perplexity, Google AI.
  2. Gap Analysis — Identify content gaps and technical issues that hinder AI citation.
  3. Technical Setup — Install llms.txt and the schema stack completely within the first 2 weeks.
  4. Content Optimization — Write/revise content on every page according to the 20-item GEO checklist.
  5. Authority Building — Generate 5–10 off-site brand signals per month.
  6. Monthly Monitoring — Monthly reports on AI impressions, citations, and share of voice.

Expected results

Timeline result
Month 1–2 Technical GEO setup is complete; AI bots can crawl the website (100%).
February–March It appears in Perplexity / Bing Copilot for brand queries.
March–June Referenced in Google AI Overviews for target keywords.
Month 6+ Authority brands in AI Search — ChatGPT recommends brands directly.

Are you ready for your brand to be referenced by AI?

Consult HelloAds's GEO Expert team for free — get an AI Visibility Audit within 24 hours.

Free consultation — Get a GEO Audit

Related services for SEO

Frequently Asked Questions — AI Development Service SEO / GEO

Here are straightforward answers for businesses considering investing in AI: SEO

How much does it cost to develop an AI system for a SEO?

The market price for SEO service in Thailand is around... 15,000–150,000 baht per month Depending on the market difficulty and website size, properly performed AI work under the SEO/GEO package is already included within the scope of the SEO quality package and should not be charged as a separate new fee.

How does the AI SEO / GEO differ from the regular SEO?

The increased goal is to be cited as a source in Google AI Overview, Gemini, and ChatGPT, in addition to ranking in regular search results. The majority of the workflow involves the same high-quality SEO resources, as Google uses the same ranking system for selecting sources.

How long does it take to see results?

Generally 3–6 months Similar to SEO, because it uses the same ranking system, its appearance in the AI Overview is more volatile than a normal ranking — AI changes its reference sources frequently, so measurements must look at long-term trends, not day-to-day ones.

Do I need to install llms.txt or use any special techniques for AI?

No need — Google officially confirms that it does not use llms.txt files and there are no secret optimizations for AI Overview beyond the sound SEO approach. If you encounter offers to sell these techniques as a separate service, you should question the information provided.

How to measure the performance of AI SEO?

Measured across four tiers: (1) actual ranking and impressions/clicks from Google Search Console, (2) appearance as a reference in the AI Overview for the target term, (3) incoming traffic from AI chats such as ChatGPT and Perplexity, and (4) actual business results such as the number of contacts received.

Do all types of websites need to use GEO?

Not necessarily. The businesses that benefit the most are B2B, SaaS, Professional Services, E-commerce, and Media/Content, where customers compare information before making a purchase. Local businesses that rely heavily on Google Maps may benefit less — we'll be honest if it's not yet worthwhile for you.

Why choose HelloAds for AI compared to SEO/GEO?

HelloAds is a registered company in Thailand with over 10 years of experience in digital marketing, having managed over 100 brands. Our differentiating factor is that we work directly based on official documentation from Google Search Central and are upfront about which techniques are ineffective, ensuring your budget is allocated to evidence-backed work.

Real results — Brands we've helped become discoverable on Google and AI.

All figures below can be verified by external tools (Ahrefs, August 2026) and are not unsubstantiated claims.

1. Super Sunway — Currency exchange and money transfer services to China.

The keyword Google AI Overview is referenced as a source for two search terms. This is a direct goal of GEO work:

Search termsresulttype
Top up your Kasikorn Alipay accountNumber 1Referenced in AI Overview
Imported goods from China, wholesale price.Number 1Referenced in AI Overview
We exchange Chinese Yuan for Thai Baht3rd placeNormal search results
4000 yuan is equivalent to how many baht?Rank 5Normal search results
Exchange YuanRank 9Normal search results

What to do: Structure the content so that the question is answered in the first paragraph. Structure the page so that the tool can easily retrieve the answer. And create a service page that directly relates to the actual purchase intent.

2. Panyapiwat Institute of Management Demonstration School (PIM Demonstration School) — Targeting Chinese search engine platforms.

The assignment is different from typical assignments: the target group is Chinese parents.I didn't use Google But search through... Baidu (Baidu) This has a different ranking system and identity verification process than Google.

What was done: The system was set up to make the institution discoverable on Chinese platforms, from the institution's data structure and Chinese-language content to platform verification.

Why this case relates to the AI SEO: Search functionality is no longer limited to Google — AI Overview, ChatGPT, Gemini, and country-specific search engines all have their own rules. A multi-platform team understands that being "discovered" isn't tied to a single channel.

3. helloads.net — Our own website.

We use our own website as a testing ground before applying our methods to clients. Currently, our website is referenced in Google AI Overview. 4 search terms These include KOL (Keywords Association of China), TikTok (China), and Douyin.

We can disclose our own figures at any time, including the words...It's not yet complete — Because knowing what doesn't work is just as valuable to your budget as knowing what does work.

The limitations we've stated frankly

  • Being referenced by AI No one can guarantee it Including us — Google itself — we state that there is no way to force the system to choose a specific website as a reference.
  • The results above come from different industries and levels of competition, so it doesn't mean your business will get the same results.
  • What we can promise is a workflow based on official Google documentation and reports that you can verify yourself from Search Console.
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