Who are TikTok ads suitable for? How to make it bang!
Even though TikTok has been launched for 6 years since 2016, its popularity of TikTok has not decreased at all. With the increasing popularity since work from home, the number of users is rapidly increasing by over 60% per year, TikTok has become a growing platform by leaps and bounds until it becomes one of the world’s top high-value startups.
Did you know that over 60% of TikTok’s user base is gen z (16-24 years) and it’s still growing rapidly among adults 5.5 times in under 18 months only.
Plus, 83% of the audience thinks TikTok is always a trendsetter.
Most of the content on TikTok can reach the target audience more easily, around 67%.
As TikTok is a short video-sharing application, it makes the message that brands want to convey easier to understand and on point. Therefore, it’s suitable for brands to advertise on TikTok ads to help increase their brand awareness and products.
There are 2 main types of TikTok ads. One is influencer marketing and the other is original content. The highlight of using influencers is that 1 in 3 of the audience believes in whatever influencers say, so it will make brands gain more trust. However, if your brand wants a challenge, try to create your own content and make it viral in different ways. It will be another channel to increase business opportunities by targeting the right market.
Why should brands use TikTok ads for marketing through this application?
Due to the growth and interesting statistics of TikTok, marketing on the TikTok platform is very popular. These are the reason why marketers can’t miss posting TikTok ads;
- Respond to consumer behavior: especially during work from home, TikTok videos are rapidly spreading and causing many memes and videos to go viral. That’s why most teenagers love to play this app a lot.
- Optimize for doing influencer marketing (What is influencer marketing? Read more at Influencer service): the content of TikTok ads can’t be without influencer marketing because it’s another important strategy to drive business growth and build brand awareness to reach the customers.
- Contain options to create a variety of ad formats: TikTok ads formats have 2 main purposes. One is to increase traffic. Another is to increase engagement. As follows;
- Brand takeover is an ad format that generates the most reach with 3-second pop ups. It’s suitable for famous brands or any brand that wants to promote various campaigns.
- Topview is an ad format that is suitable for brands with their own website by displaying a 60-second video at the top of the app, leading to the brand’s website pages.
- In-feed ads is an ad format that occurs during video posts on the feed of users who are currently watching videos.
- Hashtag challenge is a viral ad format for campaigns in which users can participate in entertainment activities. As for brands, they can generate engagement.
- Branded effect is an ad format that is only available in TikTok. You can create your own video and audio effects for use in promoting various campaigns. The advantage of this format is that it stays on the platform longer than other ads
- Create a strategy with a challenge campaign: for TikTok, creating a challenge campaign through sharing and following other users is the key to make this app viral and popular. By this strategy, each brand has begun to use TikTok more and more because it helps to be successful in both brand awareness and sales.
For these reasons, at present, TikTok ads are increasing to promote products and brands. In the future, TikTok may be another online platform that has become a marketing strategy that can’t be missed.
6 tips for effective TikTok ads to reach more people
There are many ways to help promote your brand and business to be more well known, but marketing through TikTok is one of the very easy ways to build brand identity and increase your followers. However, launching TikTok ads is quite a strict process. Therefore, today we are going to tell you 6 tips that can help you launch your TikTok videos easily;
- Video and images should be high quality enough for viewers to receive clear content.
- Image and sound must be consistent to make the video perfect for TikTok standards.
- Be careful with the spelling and do not use special symbols such as! $ ^ * etc.
- Ads posts must comply with the landing page to pass TikTok standards because the display name will be seen by the system.
- Do not use commands that are not available in tiktok, only use CTA that are specified on tiktok.
- The content of tiktok ads should not contain cultural and racial sensitivities.
By fulfilling all these requirements, your TikTok visibility will not be blocked and it will reach a wider audience.
However, before launching TikTok ads, you need to set your identity to TikTok for business and enable an ad authorization in the system. After that, you will be able to launch TikTok ads and get insights for future marketing.
If anyone is interested in TikTok ads to promote the brand, but if you don’t know how to start and don’t understand in-depth data, you can contact HelloAds, an online marketing agency, for help to make TikTok ads for your brand.
