Dianping reviews are becoming increasingly important in an era where Chinese tourists have become a key customer group for restaurants and services in Thailand. Having your restaurant listed on Dianping...大众点评It's no longer an option, but a necessity. If online marketing is like creating an image on a mobile screen, then "reviews on Dianping" are the real voices of customers speaking for your brand. These voices have a direct influence on the decision to enter a store and can dramatically convert clicks into actual sales.
Dianping (大众点评(This refers to a popular Chinese review platform used to find restaurants, services, and tourist attractions in various Chinese cities, playing a significant role in consumer decision-making in the online-to-offline era, according to data...) Hicom Asia: Dazhong Dianping English Guide It is stated that Dianping functions similarly to TripAdvisor + Google Maps in a Chinese version, popular among users for searching for businesses with good reviews, beautiful photos, and up-to-date information before deciding to travel there.
Why are reviews on Dianping important?
In the O2O (Online to Offline) era, Chinese consumer behavior often begins with searching for restaurants with positive reviews, plenty of photos, and responsive customer service before making a purchase. This is a key aspect of Chinese restaurant searching behavior that restaurants need to adapt to in order to market effectively.
Therefore, Dianping reviews are not just compliments, but a tool for managing Chinese reviews that builds consumer confidence in China, directly impacting in-store sales. This is because over 80% Chinese customers make their decision based on reviews before leaving the hotel.
If you would like to learn more about reviews on Dianping, you can read them here. From food reviews to lifestyle: Dianping, a hub for modern marketing in China.
1. Create a complete and attractive store profile.
The key to successful Dianping review marketing is accurate and up-to-date restaurant information. Restaurant listings on Dianping should include high-quality photos of both the exterior and interior, as well as restaurant recommendations. And a recommended menu with easy-to-understand Chinese descriptions is provided, making it easier for customers to find what they're looking for in Dianping's search system.
Remember to update your menu, promotions, or photos every 1–2 months, as Dianping's algorithm gives higher ratings to restaurants that appear vibrant (those that are constantly updated) than those with stagnant information.
Many of you may be wondering how often you should update your store information on Dianping? The answer is that you should update at least once a month, such as with new menus, promotions, or photos of the restaurant's atmosphere. The Dianping system scores the freshness of the information, which affects search rankings.
2. Encourage customers to write reviews in a friendly manner.
Positive Dianping reviews happen when restaurants know how to naturally encourage them. Try placing a Dianping QR code on the table or at the bottom of the receipt with a polite Chinese message that translates to, "If you enjoyed your experience today, please leave a review on Dianping."“
Small incentives, such as a 5% discount for your next visit or a free drink, can be offered as a reasonable incentive. When managing Chinese reviews, focus on obtaining reviews from genuinely satisfied customers, as authentic reviews yield better long-term results than buying fake ones.
3. Responding to reviews thoughtfully is a good way to manage Chinese reviews.
Many restaurants often neglect to respond to Dianping reviews, even though it's one of the best ways to build a positive brand image. If the review is positive, respond with a thank you and an invitation to return, such as, "Thank you for enjoying our Tom Yum. We'll have a new menu item for you to try next time." If the review is negative, respond gently and express your willingness to improve. This is a great way to win over Chinese customers and increase sales by responding to reviews on Dianping, such as, "Thank you for your feedback. We will improve our service and hope to welcome you again."“
Responding to reviews professionally demonstrates responsibility and minimizes negative impact, while simultaneously improving the restaurant's credibility score in the Dianping system. This is considered a key Dianping review management strategy for Thai restaurants.
4. Use photos and Chinese keywords to increase visibility.
Reviews on Dianping that include photos and Chinese text greatly help customers find your restaurant. Therefore, effective management of Chinese reviews should encourage customers to take photos of their menu or attractive spots in the restaurant, along with short reviews in Chinese. The Dianping system will automatically use these in search terms. Restaurants can help by creating specific photo spots that showcase their logo or featured dishes, encouraging customers to post. This is a professional technique for soliciting Dianping reviews from customers. These photos not only generate positive reviews but also serve as promotional material without the need for advertising.
5. Use reviews as a mirror to reflect on improvement.
Dianping reviews are not just hearsay; they represent invaluable customer data. Restaurants can use them to analyze weaknesses, such as slow service, overly spicy food, or staff who don't speak Chinese, and then make improvements. This could include hiring Chinese-speaking servers or creating bilingual menus. When a restaurant demonstrates that it listens to customer feedback and takes action, positive reviews will naturally increase, leading to word-of-mouth marketing – the most powerful marketing strategy among Chinese consumers.
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6. Link online reviews with the in-store experience.
The most effective strategy for managing Chinese reviews is to link online reviews with in-store promotions. For example, offer a discount of 10% when displaying a review on Dianping, or provide a small gift for checking in and posting photos. This encourages new customers to leave reviews on Dianping and promotes repeat business from existing customers.
Additionally, you should use quiet times of the day, such as 2 PM to 5 PM, as Chinese customers tend to look for cafes or light restaurants during this time. If user-generated reviews become more widespread, Dianping's system will recommend your restaurant in nearby areas more often, improving your restaurant's rating in the Chinese restaurant ranking system that appeals to Chinese consumers.
summarize
Dianping reviews are more than just word-of-mouth; they are a tool for building sustainable sales. Stores with genuine reviews, beautiful photos, and heartfelt responses build trust and lasting reach far beyond fleeting advertising. Key strategies include: maintaining a complete and up-to-date store profile, inviting reviews in a friendly manner, responding professionally to all review types, promoting quality photos and Chinese keywords, using reviews to improve actual services, and linking reviews with in-store promotions. When you understand the power of reviews and use them correctly, customer feedback becomes a driving force for your business, transforming Dianping from an online platform into a true "bridge to real-world sales."
If you are a restaurant or tourist attraction owner looking to successfully manage Dianping reviews professionally, with expertise in Chinese review management strategies across Chinese platforms and a deep understanding of Chinese online shopping culture, you can contact Hello Ads Co., Ltd. via the Facebook : HelloAds page or contact us directly. https://helloads.net/contact-us/ We are happy to provide consultation to help your brand succeed in the Chinese market.
🇨🇳 I wish reviewers could do the work of sales staff.
A review strategy needs to be ongoing and overseen by someone. The strategy team reviewed Dianping.
