Tips for updating your store information on Dianping to appeal to Chinese tourists.

When Thai restaurants want to target the Chinese tourist market, one platform they shouldn't overlook is Dianping.大众点评Dianping, a widely used restaurant and service review and search app in China, often referred to as "China's Yelp," has updated its restaurant information to be comprehensive, clear, and engaging. This not only increases the chances of Chinese people finding the restaurants but also builds credibility and encourages more people to use their services.

1. Let's get to know Dianping first.

Before updating the Dianping store, stores should understand what Dianping is and why it's important.

• Dianping is a platform for Chinese consumers to review restaurants, services, and tourist attractions.
• Stores with accurate information, numerous reviews, and regular updates are more likely to appear in search results, according to the analysis.
• For Thai restaurants looking to promote their cuisine to Chinese tourists, using the Dianping strategy is advantageous.

If you want to learn more about Dianping, a Chinese restaurant review app, you can read more here. Dianping: A new platform for marketing in China that you shouldn't miss.  

2. Basic store information

The first thing Dianping should update is its basic information, ensuring it's complete and accurate, as most Chinese tourists check this information before deciding to visit.

• Store Name (Thai / Chinese): Updating the Dianping store name to include a Chinese version will help it be easier to find.
• The address and directions to the store should be provided in Chinese, along with coordinates or a route description from the POI (Point of Interest) on the app.
• Update your opening and closing times on Dianping to attract Chinese customers. During peak seasons or when offering buffets, update your contact number for table reservations, but include contact information through WeChat/Alipay as Chinese tourists in Thailand are familiar with those channels.
• The featured menu should include English and Chinese options, promotions, and popular Thai dishes. It should be updated with both Chinese language options and attractive photos.

3. Images & Multimedia to create a positive first impression.

Good photos have a significant impact on user decisions, especially among Chinese users who rely heavily on images and reviews on Dianping.

• Take photos of appetizing Thai food, the restaurant's atmosphere, seating area, and how the tables are arranged to look clean and inviting.
• Add a menu image that is in Chinese or includes a Chinese translation. Include a restaurant description in Chinese.
• If possible, add short clips or video reviews of the restaurant to make it more "lively," as Dianping is starting to place more importance on multimedia content.
• Update the Dianping store regularly, such as every 2-3 months, to show that "the store is still open" and "what's new".“

4. Store description (in Chinese): Highlight the selling points that interest Chinese tourists.

The store description section on Dianping should be written in a clear and easy-to-understand manner, highlighting key selling points and featuring a style appealing to Chinese users.

• Use plain Chinese (translated from Thai), and you may include Thai words in parentheses to enhance the atmosphere.
• Emphasis on authentic Thai cuisine, bold flavors, Thai-style atmosphere, and proximity to tourist attractions/BTS Skytrain/airport.
• Enter Chinese keywords that Chinese tourists frequently search for.
• Explain which menu items are popular with Chinese customers, or what special services you offer to promote Thai restaurants, such as buffets, family-friendly options, or catering.
• Don't forget to include the CTA (call to action) in Chinese.

5. Reviews and ratings help build credibility.

On Dianping, reviews and ratings have a strong influence. Shops with many reviews and good ratings are recommended more often.

• Encourage Chinese customers who have visited the restaurant to write reviews, perhaps with small gifts such as discounts or sharing photos on social media. This is a tip for promoting Thai restaurants on Dianping. That makes the review seem more realistic
• If you have reviews in Chinese, remember to respond politely in Chinese to create an image of a caring and attentive shop.
• When faced with negative reviews, respond professionally, thank them for the feedback, and state that you will make improvements. This shows new users that the store is transparent and cares about its customers.

6. Special promotions for Chinese tourists and pricing structures are things that Dianping store needs to update regularly.

To attract Chinese tourists, the shop should have promotions that are easy to understand and suitable for the Chinese market.

• Create a coupon or voucher for use via Dianping or WeChat.
• State the price in a way that's easy for Chinese people to understand, such as "how many yuan?"
• We offer ordering services in Chinese, or have a Chinese menu, to help Chinese customers order easily.
• If bookings are made through Dianping, the terms and conditions should be updated to make it easier for Chinese customers to book.

7. Update the Dianping store regularly and respond to new trends.

The digital world is changing rapidly, especially the Dianping platform, which is constantly updating its features. Hicom Asia In line with the Dazhong Dianping guide, restaurants with accurate information, numerous reviews, and consistent updates are more likely to appear in search results. They should update immediately when new menu items, new restaurant ambiance, or new discounts are available.

• Consider adding short videos or new features to Dianping if the platform supports it.
• Track Chinese tourist trends, such as taking photos, sharing on social media, or live-streaming, and create promotions or content that resonates with them.
• Check the statistics through Dianping's Merchant system to see what Chinese users are looking at and clicking on, in order to adjust your strategy accordingly.

Many people may wonder why Thai restaurants should regularly update their information on Dianping. The answer is because Dianping is a popular review platform among Chinese tourists. Many travelers search for restaurants based on the latest updated information. If a restaurant has incomplete information or outdated photos, customers may choose to go to a competitor instead.

8. Linking with other channels and cross-platform marketing.

Promoting Thai restaurants through Dianping should be linked with other Chinese channels to increase results.

• Link your WeChat or Xiaohongshu account with Dianping to share review content, photos, or promotions as a way to update your Dianping store and increase its visibility to Chinese customers.
• Chinese influencers KOC/KOL visited the store and wrote reviews on Dianping.
• Use relevant Chinese keywords in both Dianping and Chinese social media channels to enhance SEO search.

9. Analyze results and adjust strategies.

Updating the Dianping store isn't a one-time thing; it should be measured and adjusted based on results.

• Check the number of clicks, review management, and store ratings. Also, check if there have been any changes in search rankings on Dianping.
• If you find that your customers are coming from few Chinese tourists, try changing your images, descriptions, or promotions to be more targeted in order to promote your Thai restaurant and attract more customers.
• Allow the store team to frequently see data such as negative reviews in order to improve actual service at the store.

If you want to market on Dianping and need techniques to increase positive reviews on Dianping for your Thai restaurant but don't know who to consult, you can check out the comprehensive Chinese marketing services offered by HelloAds Co., Ltd. Chinese Digital Marketing yes 

10. Precautions

Finally, there are some precautions that shops should be aware of.

• Please avoid providing incorrect information, such as wrong opening hours or an inaccurate address, as this can create a negative experience and lead to bad reviews.
• Do not use fake reviews or paid reviews, as Dianping has a verification system and doing so may reduce its credibility.
• Don't just update your store and leave it alone. You should have a team to manage it because the Chinese market is fast-moving.

summarize

           Updating your Dianping store listing to be complete, accurate, and engaging is a powerful way for Thai restaurants to promote themselves to Chinese tourists, especially those visiting Thailand and searching for restaurants on their mobile devices. If your restaurant follows these steps – having a good name, attractive photos, clear Chinese descriptions, appealing promotions, and regular updates – it will significantly increase your chances of being found, selected, and receiving positive reviews from Chinese tourists.

           If you are a restaurant or tourist attraction owner looking to professionally promote your Thai restaurant successfully on Dianping, with expertise in strategic promotion through Chinese platforms and understanding Chinese online shopping culture, you can contact Hello Ads Co., Ltd. via the Facebook : HelloAds page or contact us directly. https://helloads.net/contact-us/ We are happy to provide consultation to help your brand succeed in the Chinese market.