Why Live Commerce is an opportunity for modern Thai brands.
In an era of rapidly changing consumer behavior, Live Commerce, or selling products through live streaming, has become a channel that Thai brands should not overlook. It can generate both sales and build customer relationships simultaneously. According to a survey... ETDA Studies show that over 70% of Thai consumers have purchased goods through live streaming at least once a month, especially fashion, beauty, and supplement products. This reflects that live commerce is a golden opportunity for businesses looking to grow in the digital market.
For new Thai brands, this is the perfect time to start because it doesn't require massive budgets like traditional advertising. Instead, you can use creativity and quality content, if you plan systematically and truly understand your target audience.
Get ready before starting the live stream.
Before venturing into the world of live commerce strategy, it's crucial to be prepared in terms of equipment, team, and content.
- Basic equipment: Use a high-resolution camera, a good quality microphone, and sufficient lighting, because visuals and sound are the first things that create an impression.
- Prepare a script and outline the content: Even for a spontaneous live stream, plan key points such as product introductions, promotions, and a Q&A session.
- Practice before the real thing: To check the system and reduce anxiety, especially if it's a new brand and you're not yet familiar with the camera.
Good planning helps ensure smooth live selling sessions and builds brand credibility, which is a key aspect of online sales in Thailand where competition hinges on trust and professionalism.
Many people may wonder what they need to prepare before starting a live commerce business. The answer is that you should have basic equipment ready, such as a camera, microphone, and lighting. Create a well-structured script and practice beforehand to make your live stream look professional. Also, prepare promotions or activities to attract customer attention during the live stream.
Choose a platform that suits your product and budget.
Another crucial step in a live commerce strategy is choosing the right Thai live commerce platform for your target audience, as each channel has different strengths. For example,
- Facebook Live: Ideal for brands looking to build a community and reach the 25–40 age group.
- TikTok Live: Ideal for products targeting the younger generation that prioritize speed and entertainment.
- Shopee Live / Lazada Live: Ideal for brands that want to close sales instantly through the shopping cart system.
- YouTube Live: Use it to create long-term content and build credibility.
Brands should evaluate the costs of live-streaming sales, such as production and advertising expenses, and analyze how well each platform supports online sales in Thailand to ensure the best return on investment. If you want to learn more about live-streaming platforms, you can read more here. Comparing the differences between 4 live streaming platforms that businesses shouldn't miss!
Plan content that will captivate your audience.
The heart of a live commerce strategy is content that grabs attention from the very first second. A good live stream isn't just about selling products, but about telling a story that makes viewers feel connected to the brand.
Strategic approaches to live commerce that new brands in Thailand should consider include:
- Use storytelling: Tell the story behind the product, the production process, or the inspiration behind the brand.Building a brand through live streamingWhat to do
- Create a theme for each live stream, such as "30-Minute Flash Sale" or "Authentic, Unfiltered Reviews."“
- Include a clear call to action, such as "Type 'interested' to receive a discount code."“
A well-thought-out Live Commerce content plan can increase watch time and sales, key indicators of success in the Thai online sales world.
Techniques for creating engagement during a live stream.
Many new brands miss out on opportunities by overlooking audience engagement. Building engagement is a crucial element of a live commerce strategy that helps customers feel included.
Practical live streaming techniques include:
- Ask a question during the live stream for viewers to answer in the comments.
- Give away small prizes, such as discounts or souvenirs, to those who answer correctly.Techniques for doing Live Commerce to increase sales for online businesses.rookie
- Respond to comments in real-time to show viewers that the brand cares.
Good engagement not only increases sales but also helps viewers return for future live streams, building a sustainable "fan base" for online sales in Thailand. If you need a professional agency to help create engagement during your live streams, you can check out our services. HelloAds services
A strategy of collaborating with influencers or micro-KOLs.
Collaborating with influencers or micro-KOLs is another live commerce strategy that helps increase brand credibility, especially for newcomers who don't yet have their own follower base.
- Mid-to-large scale influencers: Suitable for launching new products or creating widespread buzz.
- Micro-KOLs (thousands to tens of thousands of followers): Ideal for generating sales within specific groups because they reach audiences they genuinely trust.
Brands can choose to collaborate with influencers who align with their product's image as a way to start successful live commerce in the Thai market. For example, skincare brands could partner with beauty bloggers, or food brands with food reviewers. However, it's crucial to clearly measure the results after the live stream to see if the choice of influencer or KOL actually impacts sales.
Analyze the results after the live stream to improve for the next time.
After your live stream ends, don't let the data go to waste. Analyzing the results is just as important as planning, as it helps make your next Live Commerce strategy more effective.
Things that should be collected include:
- Peak Viewers
- Sales during and after the live stream
- Engagement Rate
- Comments or feedback from customers.
The results are then analyzed to determine which content segments had the most viewer engagement and which products sold best. Post-live sales analysis is conducted to accurately adjust plans for future sessions. This is what makes online sales in Thailand more standardized and competitive in the long term.
Live commerce isn't about luck, it's about strategy.
The success of a live commerce strategy doesn't depend solely on luck or viewership numbers, but also on careful planning, a well-prepared team, and an understanding of Thai consumers' live shopping behavior. Starting out may seem difficult, but every brand can learn and improve.
Live commerce is a vast field of opportunity for all businesses, especially Thai brands looking to thrive in the digital age. If you can combine creative content, sincere communication, and clear strategic information, your live sales experience will go beyond simply presenting products; it will become an "experience" that viewers will want to return to.
Therefore, for anyone just starting out, remember that Live Commerce is a strategic marketing approach with measurable results. When you plan systematically, your brand is poised for stable success in the Thai online sales world. If your business wants to professionally penetrate the online market with a Live Commerce strategy and utilize professional Thai online sales methods, you can contact HelloAds, a full-service online marketing agency, via their Facebook Page: HelloAds or Website: [Website Address]. https://helloads.net/contact-us/
