It is well known that TikTok is a very popular platform among Gen Z users, to the point that users...This group has used this platform as a search engine to find various types of information. However, the largest user group for TikTok in Thailand is actually the 25-34 age group, with as many as 34%, followed by the 18-24 age group, which decreased significantly to only 1%, or 33%.
Furthermore, TikTok insights reveal that TikTok users are 1.4 times more likely to purchase new products in six months compared to non-TikTok users. Additionally, 79% Millennial users are more likely to follow brands and businesses while using TikTok, while 56% Gen X users found TikTok to be a source of discovery.
Especially now, the TikTok has launched new features. TikTok Shop This opens up opportunities for brands to sell their products more easily without having to switch platforms. This aligns perfectly with the rapid growth of e-marketplaces across all businesses worldwide. Statistics show that over 94% of consumers prefer shopping through various online platforms, especially e-marketplaces, which have been popular recently.
Furthermore, Momentum Works, a Singapore-based consulting firm, revealed that TikTok Shop was able to increase its total online sales in Southeast Asia from US$600 million in 2021 to US$4.4 billion in 2022, a seven-fold increase in a single year. This is the fastest growth rate among competitors such as Shopee and Lazada.
How TikTok's Shoppertainment trend boosts online sales and increases revenue.
Since the launch of TikTok Shop, the Shoppertainment trend, which creates fun and engaging experiences for buyers, has become incredibly popular. This is because it's one of the most effective online sales methods on the TikTok platform.
And even more so after the COVID-19 situation eased, people changed their behavior towards buying and selling goods online, resulting in an overall impact on... eCommerce In Thailand, continuous growth ranks among the top 5 in Southeast Asia with a growth rate of 15% per year.
Data from TikTok reveals that 78% of the majority of content on TikTok is entertainment-related, and 81% users reported enjoying fun and creative content.
The Shoppertainment trend is therefore very well-suited for users on TikTok, as it creates a fun and enjoyable online shopping experience. Statistics from TikTok users in Thailand show that 2 out of 5 users tend to buy small items to make them feel good and relaxed, while 1 out of 3 TikTok users prefer watching more entertaining live shopping sessions.
How can you use the Shoppertainment trend to boost online sales?
Therefore, meeting the needs of the target audience in TikTok is not just about having the best deal price, but also about incorporating creativity and fun to provide them with an enjoyable experience.
A survey of TikTok users by AC Neilsen found that 83% users preferred watching branded video content over still images or GIFs, and 84% users reported feeling a purchasing urge after watching branded videos on TikTok.
Particularly during the annual Mega Sales, 79% of TikTok users purchased products from new brands instead of their usual brands, and 58% of TikTok users made impromptu purchases after watching brand content on TikTok.
Therefore, to prepare for increased sales, brands should start creating advertising campaigns at least 10-30 days in advance of the campaign launch. This is because this is the period when consumers begin gathering information. If a brand is interested but doesn't know where to start, this is a good place to begin. You can contact us Feel free to ask for advice
3 shortcuts to help brands reach consumers and double their sales.
Regardless of the marketing channel, reaching a wide target audience is a great opportunity to promote your brand and increase its visibility. Today, HelloAds will introduce three shortcuts to help brands reach consumers effectively:
Content: 86% users on TikTok commented that the ads on TikTok are fun and entertaining, resulting in 1.7 times more user engagement on TikTok compared to other platforms. On average, 10 people engage on TikTok every minute through likes, shares, or comments.
Culture: This is what helps brands seamlessly engage with what's happening on TikTok, because 77% of users feel that TikTok is a platform where they can express themselves fully, and 71% of consumers believe that new social trends originate from TikTok. Therefore, if you can create viral content for your brand, it will help your brand reach more people.
Commerce: Effective content on TikTok comes from incorporating fun elements, resulting in a more shoppertainment-like shopping experience on the platform. This stimulates an "infinity loop" of product discovery through branded content, and creating review content on TikTok generates widespread awareness, leading to a continuous stream of discoveries and purchases for the brand.
Therefore, if anyone is interested in starting marketing but doesn't know where to begin and needs more information, please contact us.Inquire about HelloAds You can hire an agency to provide full-service online marketing.
