Currently, the e-marketplace trend across all businesses is experiencing exponential growth globally, especially in Thailand. Statistics show that over 94% consumers prefer shopping through various online platforms, particularly e-marketplaces like Lazada and Shopee, which have been extremely popular recently.
TikTok, a popular short video platform recognizing this strong growth, has launched TikTok Shop, an online space that makes selling easier for brands. Users no longer need to sell products or services through direct messaging or other referral links to interested parties.
Furthermore, using this feature is very easy. Simply register and submit the documents, then wait for approval from TikTok. Plus, TikTok offers the TikTok Shop Seller University to provide guidance on selling and regulations to sellers.
The Shoppertainment trend has led to increased sales at TikTok Shop.
Due to the COVID-19 pandemic, people have shifted their shopping behavior from offline to online, resulting in the emergence of Shoppertainment, a portmanteau of the words Shopping and Entertainment, in the online world.
In today's highly competitive market, creating engaging content to promote products or services is more effective at attracting customers than traditional sales methods that rely solely on promotions or deals. As the Shoppertainment trend is increasingly used in sales, Thailand's e-commerce sector continues to grow, ranking among the top five in Southeast Asia with a 15% annual growth rate.
A survey by TikTok revealed that one in three users want a more entertaining shopping experience. 79% users tend to buy from new brands with engaging content instead of familiar brands, and 58% users make immediate purchasing decisions after watching brand content on TikTok. As a result, TikTok decided to launch TikTok Shop to facilitate the easy and efficient sale of goods and services for various businesses.
Is opening a shop on TikTok really a good idea? Let's analyze the strengths and weaknesses of TikTok Shop.
The Shoppertainment trend has made TikTok Shop extremely popular, leading many brands to start selling on it. However, many brands remain hesitant about whether opening a store on TikTok is truly worthwhile. Therefore, let's analyze the strengths and weaknesses of TikTok Shop.
Strengths of TikTok Shop
- The TikTok app has experienced exponential growth, with over 2 billion downloads worldwide, providing easier access to a wider customer base.
- By opening a store on TikTok, you can easily create content that promotes sales by choosing from various effects and music to make your content more engaging.
- Customers can quickly purchase items by simply clicking "checkout" when they see something they like.
The weaknesses of TikTok Shop are...
- Sometimes, the system may experience delays of approximately 48 hours in uploading or changing products.
- The functions are constantly evolving, so continuous learning is necessary.
- If the content isn't engaging, consumers may lose interest and scroll past.
- Because TikTok Shop is still considered a new feature, there aren't many marketers yet recommending strategies for reaching this customer group.
According to statistics from 2021, TikTok Shop saw a sales increase of 553%, which is three times the sales on Facebook and Instagram. Therefore, it is considered a highly promising platform for businesses.
5 sales strategies in TikTok Shop that lead to exceeding sales targets.
Many people may wonder what they need to do to sell effectively on TikTok, reach their target audience, and create content that appeals to customers.
Today, HelloAds will introduce 5 strategies for promoting products and services through TikTok to achieve successful sales.
- The focus is on building a recognizable personal brand. Because if your brand has a clear identity, it will easily attract the attention of your target audience and become memorable among your competitors.
- Join the campaign organized by TikTok Shop. Participating in a campaign is a form of brand promotion, which has positive effects in both the short and long term. It helps increase sales and build brand loyalty among customers, eventually turning them into loyal customers.
- Create content that easily engages your target audience. In addition to helping customers remember your brand, TikTok also has an algorithm that promotes your content on the feeds of users who don't follow you. This helps your brand gain more followers and leads to future sales.
- Add hashtags Because hashtags are crucial for increasing visibility, using them makes it easier for target customers to find your brand. Hashtags that are trending and relevant to your brand's products will generate even more interest.
- Use ad targeting on TikTok Because it's another way to help customers find your store more easily and can help increase sales as well.
By simply following these 5 strategies, successful sales on TikTok Shop are within reach. But if your brand is looking for a reliable partner to manage everything from opening your TikTok Shop to promoting your content, you can contact HelloAds, a full-service online marketing agency.
