Influencer Marketing is a marketing strategy that will not make brands obsolete.

Influencer Marketing is a marketing plan that combines old and new strategies by using influencers to advertise brand’s products or services through marketing campaigns that help promote sales to the target group successfully.

During the Covid-19 epidemic, other markets may have a huge impact that decreases brand’s sales, but the influencer market still continues to grow by more than 50% in 2021. It has proven that it is not only an advertising channel but also a marketing channel that can effectively evaluate sales results.

Thus, Influencer Marketing will become a timeless marketing strategy as long as the impact of influencers still plays a part in convincing their followers to be interested and liked until they finally decide to buy brand’s products or services.

In general, the content of influencer marketing strategy is usually on various social media platforms such as Facebook, Instagram or Tiktok, etc. The number of followers is quite influential to convince the target audience. The more influencers have their followers, the more they have a chance to persuade people to buy brand’s products or services. Moreover, how often influencers post on social media also affects engagement and brand awareness as well.

What kind of influencer is the right one for your brand?

Due to the increasing popularity of the Influencer Marketing strategy, the influencer market is growing rapidly until it can be divided into 5 types, according to the number of followers as follows:

• Nano Influencer (1000 – 10,000 followers) Although this group has the smallest followers, they have high engagement with followers which makes posts more reliable when reviewing products or services so it affects the decision to buy products or use the service higher than other groups.

• Micro Influencer (10,001 – 50,000 followers) This group can create content that captures the attention of their target audience, especially in niche markets such as if the influencer is a fitness or beauty expert, many people will make a purchase decision immediately after reading their reviews.

• Mid-Tier Influencer (50,001 – 500,000 followers) This group has a unique and dedicated support team for creating high-quality content. As a result, it can create awareness not just among their followers, but also among other people as well.

• Macro Influencer (More than 500,001 followers to one million followers) Due to a large number of followers, influencers might not engage with their followers thoroughly. Therefore, this group is more suitable for brands that want to build awareness and credibility broadly.

• Mega Influencer (Socially known influencer with more than 1 million followers) These influencers tend to influence both their followers and the general public so with their power, they can create a positive image and wide recognition in a short time.

With a variety of influencers, brands must consider each type carefully and choose the right influencer in order to get a good image and communicate objectives precisely so it can increase awareness and effectively stimulate sales.

Analyze the strengths of KOLs in popular platforms with HelloAds.

Over the past years, HelloAds has worked with over 1,000 influencers across all popular social media platforms. In every work, HelloAds always takes into account the needs of the brand. We help from planning, briefing the content to liaising with influencers.

HelloAds will select influencers based on the kind of influencers that brands want by concerning 4 factors; the number of followers, good engagement statistics, the creative content creation, and a suitable image for the brand.

After we know the details and the number of influencers that the brand needs, HelloAds will list twice as many influencers as the brand needs, so that the brand can select the best fit.

Top 5 influencer marketing platforms that brands must know deeply

• Instagram: It is a popular platform that generates massive awareness for brands. The content that we recommend is a photo album of around 4-6 photos with brand hashtags. We have a service to help you think about hashtags too.
  • The estimated reach of a macro influencer that a brand will receive is over 7,000.
  • The estimated reach of a micro influencer that a brand will receive is over 2,000.
  • The estimated reach of a nano influencer that a brand will receive is over 1,000.

• TikTok: It is a short video platform. Since each influencer has a different style, we will select influencers whose lifestyles are related to the brand,  who have creative ideas, are always up-to-date, and upload a video clip around 0.30 – 1 minute.
  • The estimated view of a macro influencer that a brand will receive is over 8,000.
  • The estimated view of a micro influencer that a brand will receive is over 2,000.
  • The estimated view of a nano influencer that a brand will receive is over 700.

• Twitter: It is a platform that updates trends and popular news before anyone else. The content that we recommend is a content with 4 images that focus on quality, make a good impression, and reach the majority of people via hashtags.
  • The estimated reach of a macro influencer that a brand will receive is over 8,000.
  • The estimated reach of a micro influencer that a brand will receive is over 4,500.
  • The estimated reach of a nano influencer that a brand will receive is over 3,500.

• Facebook: It is a popular platform for brand promotion because the more influencers have more followers, the post of the brand will receive more recognition. The content that we often use is a post of a brand’s product or service with more than 4 images and a link to the brand’s website.
  • The estimated reach of a macro influencer that a brand will receive is over 40,000.
  • The estimated reach of a micro influencer that a brand will receive is over 5,000.

• YouTube: It is a popular video platform that can tie-in a brand’s product or service in a creative and story-driven way. In this platform, we will select influencers with more than 50,000 followers in order to reach a wider audience.
  • The estimated reach and view that the brand will receive is over 25,000.

If the brand does as we recommend by choosing platforms that match the target audience and the brand’s products and creating content formats that are suitable for that platform, the brand can be sure that the increase in awareness and sales will be within reach.

If you are still unable to decide which platform is the best one for your brand or how to promote your brand, HelloAds recommends the influencer’s following platform:

From this infographic, it can be seen that beauty products are suitable for Instagram, Twitter, and TikTok because each platform is attractive. Therefore, it can recommend each detail to be reliable and spread information more quickly to the target audience than other platforms.

For consumer goods, Facebook and Twitter are suitable. As on these platforms, there are expert pages to recommend and review products. If brands review their products on that platform, it will help them reach the followers of each platform to be more interested in the brand’s products as well as snack products.

Instagram and Twitter are especially suitable for the fashion industry because of the beautiful images that are unique of the platform. Therefore, it can easily be persuaded to make a purchase decision accordingly.

Definitely, if it’s applications and services, it is suitable for YouTube for the reason that it can explain various uses to see the picture clearly. Therefore, it can effectively create attractiveness to the target audience.

If anyone is interested in doing Influencer Marketing, you can contact and ask for more information with HelloAds, an online marketing specialist.