What is Influencer Marketing? And who are the influencers?
Have you ever wondered why more and more brands are using influencers to promote their products these days? What does Influencer Marketing mean, and who exactly are these influencers?
First, let's understand what Influencer Marketing is. Influencer Marketing is a combination of traditional and modern marketing tools, where influencers advertise through various marketing campaigns, successfully promoting brands, products, or services to their target audience.
Influencers are individuals who have the power to influence people's opinions and can persuade consumers to trust their reviews and make quick purchasing decisions. Examples include celebrities, artists, or bloggers with a large following.
Influencer posting behavior significantly impacts click-through rates and conversions (the number of sales or the conversion of potential buyers into actual customers). It also greatly contributes to brand awareness and engagement, making it more attractive and effective at reaching target audiences than traditional advertising.
With average social media usage exceeding 3 hours per day in Thailand, most marketing efforts have shifted to digital platforms. Furthermore, over the past year, many influencers have moved into creating content on social media, contributing to the increased popularity of Influencer Marketing in Thailand.
The survey results show that in Thailand today, popular on-screen couples from various series and films are influencers who have successfully built a large fanbase, resulting in unexpectedly positive feedback for brands and increased brand popularity due to the loyalty of their fans.
How does fan loyalty impact the brand and Influencer Marketing?
The larger an influencer's fan base, the more benefits a brand receives, thanks to the loyalty of their fans. Collaborating with influencers is therefore a highly effective marketing strategy for attracting loyal consumer groups and enhancing brand value.
The survey found that fan-like consumers express their passion and admiration for their idols, starting with following them on social media, posting trending moments online, engaging in collaborative activities with influencers, and purchasing products advertised or endorsed by the influencers.
If brands understand and create activities or events that attract this customer segment, brand awareness will increase unexpectedly. The more opportunities fans can interact with influencers in such activities, the more the brand will win over the fan base.
Many people may wonder why fans are so devoted to influencers. One simple reason is that they are proud of the success of their favorite influencers and therefore support the brands that hire them, making sure the brands feel valued and continue to hire them.
Gaining a better understanding of the BL (Boys' Love) series audience is crucial in creating more effective Influencer Marketing (One-Textbook and One-Textbook) solutions.
Nielson Media Research has released research showing that 78% of the majority of the audience interested in BL (Boys' Love) dramas are women aged 15 to 45, and 49% of BL series viewers are high-spending individuals or classified as Class A.
Furthermore, we can divide the audience into three groups:
- Heavy Audience: This group comprises the largest proportion, at 48%. No matter where their favorite BL actors or pairings go, what they do, or what they sell, these people want to continue supporting them. Most importantly, they want their favorite BL stars to be loved by the wider public.
- Medium Audience: This group accounts for the second largest proportion, approximately 44%. Although this group doesn't follow every series like the first group, they have higher income and purchasing power than the others.
- Light Audience: This group has a proportion of 8%. Compared to the two groups above, this group seems to follow trends, but they constantly monitor trends that become more popular and widely adopted.
We can see that this fan base is a powerful and significant force. No matter what the on-screen couple does, the fans are always ready to support them. For example, if a brand's product appears in a BL (Boys' Love) series, it can easily become memorable to fans. This doesn't even include the various events that fans consistently attend to show their support.
Therefore, the better marketers understand the behavior of their target audience who are fans of BL (Boys' Love) series, the more buzz and reach their brand will generate, and the more effective their Influencer Marketing (One-to-One Partnership) campaigns will be.
If anyone is interested in this type of marketing... Influencer Marketing For this, you can contact or inquire for more information. HelloAds You can find an online marketing expert.
