Currently, the E-Marketplace trend every business grows exponentially around the world, especially in Thailand which from the statistics found that Over 94% of consumers prefer shopping through online platforms, especially business E-Marketplaces such as Lazada and Shopee, which have been very popular lately.
TikTok, the popular short video platform, sees this good growth, therefore launching the TikTok Shop feature, an online space which gives opportunities for brands Sell things more easily because of various user accounts. You don’t have to sell products or services via text messages or paste other channels to those who are interested.
What’s more, is Using this feature is very easy, just registering and submitting documents and only waiting for approval from TikTok, plus TikTok has a TikTok Shop Seller University to give advice on selling, including regulations for sellers as well
Shoppertainment Trend results in an increase in sales in the TikTok Shop.
Due to the COVID-19 epidemic situation, people have changed their behavior from offline to online shopping more, resulting in trend Shoppertainment which is caused by a mix of words between Shopping and Entertainment appeared in the online world.
In the midst of increasing competition, fun content creation to promote products or services is therefore able to attract more customers to shopping than normal sales, which only have promotions or good deals alone. With the trend of shoppertainment being used to sell more, the overall picture of the e-commerce business in Thailand has grown steadily to be ranked among the top 5 in Southeast Asia with a growth rate of 15% per year.
According to a TikTok survey, 1 in 3 users wants their shopping experience to be more entertaining, and 79% of TikTok users tend to buy from new brands. with interesting content instead of buying products from the same familiar brand, and 58% of users still decide to buy products immediately. After viewing the brand’s content on TikTok, TikTok decided to open a TikTok Shop to allow various stores to sell products or services easily and efficiently.
Is it really good to open a store in TikTok? Let’s analyze the strengths and weaknesses of TikTok Shop.
The shoppertainment trend has made the TikTok Shop much more popular. Many brands are starting to sell more things on TikTok, but many brands are still hesitating about whether opening a store on TikTok is really a good idea or not, so let’s analyze the strengths and weaknesses of the TikTok Shop.
The strength of TikTok Shop
- The TikTok app is growing exponentially with more than 2 billion downloads worldwide, making it easier to reach a group of customers.
- If you open a shop on TikTok, you can easily create content that helps promote sales by choosing different effects and music that make the content more interesting.
- Customers can buy products quickly, just press pay When you see a product you like.
The weakness of TikTok Shop
- There is sometimes a 48-hour delay in uploading or changing products.
- Functions are constantly evolving so you have to study all the time.
- If the content is not interesting, consumers may not care and scroll past them.
- Because TikTok Shop is still considered a new feature. As a result, there are still no marketers suggesting strategies to reach a large number of customers.
According to the past 2021 statistics, TikTok Shop has seen a 553% increase in trading, three times the trading on Facebook and Instagram, so it can be considered one of the platforms to watch very much for businesspeople.
5 Strategies to Sell in the TikTok Shop.
Many people may wonder, if you want to sell stuff on TikTok effectively to reach the target audience and the content is pleasing to the customer group, what do we have to do?
Today, HelloAds will introduce 5 strategies for promoting products and services via TikTok to generate sales successfully.
- Emphasis on creating an identity to be known because if your brand has a clear identity, it will make it easier to attract the attention of the target audience and become memorable among your competitors.
- Join the campaign organized by TikTok Shop because joining the campaign is like promoting a brand in a way, which results in both short-term and long-term benefits as well as helping to generate more sales and build brand loyalty for the customer group until they eventually become regular customers.
- Easily create content that engages your audience. In addition to making customers remember your brand, TikTok also has an algorithm. This also helps to promote in the feeds of users who do not follow you. This will help your brand gain more followers and lead to future sales.
- Stick to hashtags because hashtags are very important in increasing visibility. Adding hashtags will make it easier for potential customers to find your brand. The more it is a hashtag that is trending and is associated with the brand’s products. It will help people to be more interested.
- Use Ads on TikTok as it is another way to help customers find your shop more easily and help increase sales as well.
By following these 5 strategies, a successful TikTok Shop sale is within reach. But if any brand is looking for a trusted assistant to help manage everything from opening a TikTok shop to promoting various content, they can contact HelloAds, an all-in-one online marketing agency.
