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One of the important things that makes Line popular but many people may not notice is that Line has products that meet lifestyle needs and support our daily life from the moment we wake up until we fall asleep. That is another main reason why there are 45 million Line users in Thailand.
As Line is one of the most popular platforms in Thailand, online Marketing on Line becomes an interesting thing that brands and marketers should not overlook. Moreover, at the moment, there are not many brands that use Line Ads. If you “Start First”, then you will be “Market Leader”, who reaches the target audience before your competitors. Today, HelloAds, a Line partner agency, will introduce an interesting and doable advertising for everyone, but before that one thing you need to know is that the individual will not be able to advertise with Line. Only a partner of Line can do advertising with Line.
Campaign Objective that can be done now is…
Line@ ads can be done easily on the Line Ads Platform by setting objectives, target groups, budgets, and advertising periods to accurately reach the customer base. As a result, your brand’s business can grow easily.
Because we can reach Line users by customizing your ads to be displayed in various positions. On the Line application, whether it is Home Tab, Chat List (Chat Page), Line Voom, Line Today, Wallet Tab, Line Open Chat and Line Shop, the system will select the most effective position to match with objectives and target groups automatically selected. This helps meet all advertising objectives to match your goals, whether it’s brand awareness, increase customer base, increase sales, including customer retention.
Line Official Account or Line OA is another channel suitable for doing business, sales and marketing. In the past, many people may have been familiar with Line@ ads because Line had changed Line Add to Line OA because Line@ ads were very popular among entrepreneurs in Thailand in the past with a total of more than 2.7 million users out of approximately 3 million SMEs entrepreneurs, but the problem of Line Add is Consumers often suffer some disadvantages, such as the frequency of sending messages that are annoying and spam. As a result, Line has developed applications to help optimize business use and also make Line users. The general felt happy, no longer disturbed in the name of Line Official Account (Line OA).
Unverified Account: The default LINE OA account for merchants and unverified individuals. Basic features can be used, Premium ID can be purchased and additional packages can be purchased.
Verified Account: After being verified by Line, you will receive a blue shield. This will allow them to be found on the Line app in the friend search box.
Premium Account: After being verified by Line, you will receive a green shield. This color would be for a large company, organization, or government agency. Can be searched on the Line application in the friend search box as well
Calculate broadcast messages changed. Originally, LINE@ counted 1 broadcast message per 1 transmission, but LINE OA was able to send a batch of 3 messages per 1 transmission, thus adding more information.
It has features for online businesses. The features related to an e-commerce business are almost no different from expensive back office systems such as order system delivery checks, etc.
Line Voom is a space that gathers a lot of content, whether it’s pictures, short clips, or various types of content. On the Line application, Line Voom is a new generation of online marketing tools in the form of videos and a variety of content. In which we can upload various content to allow users to see more of our brand’s content, including also creating awareness for the brand and meeting the needs of many users today.
The advantage for businesses using Line Voom is that they can freely reach more people around the world in the same way as Twitter and Instagram, allowing businesses to send information to more people by being able to share various contents with people other than friends. This is a big advantage of Line Voom in Line Ads Platform. In addition, it is easier to communicate with customers. Even if you post often, it will certainly not bother the customers who follow you. This makes it easier for brands to deliver large amounts of information while maintaining customer relationships at the same time.
Line Shopping is a Line Ads Platform that is like an E-Commerce one with many users with a customer base using the line application and including various business brands interest in opening an online store has increased, making Line Shop popular as seen today.
Therefore, Line Shopping is a merchandising platform that provides a trading experience through the Line Ad channel. With Line Add’s online shop management system and Line’s user base of nearly 50 million users, brands that open stores in Line Shop can reach a large number of customers and can also chat to make it closer to customers in private, build trust with customers, encourage customers to buy products and services up to 15 times compared to other channels.
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