The client encountered the problem with the old digital marketing agency, so we have the opportunity to consult and plan online marketing, including having a meeting to discuss KPIs that are expected to be possible together with the client. It was concluded that the client wants people to make bookings and contact to buy tickets and buy various package tours, so we have created an online marketing plan to offer which focuses on choosing a channel to promote the right products and services, both in terms of Google Ads, Facebook Ads and Line Ads Platform for the client because these channels match the client’s target and are also suitable for generating leads as well.
We have divided the working steps as follows:
- Online Marketing Plan for Google Ads, We have created a campaign structure in the form of a secret technique unique to HelloAds for every journey so that the target audience can easily find it. No matter what stage of the customer journey we are in, we have tracked to measure the effectiveness of the campaign, structure, keywords and text ads in order to keep the Audience List for use in the optimization process as well, which will help understand the results that have various powerful without the need to increase the advertising budget again.
- For the Line Ads channel, we have planned the Online Marketing as follows: the first part is Traffic which focuses on conversions on the website and the other part that has been well received is Line Gain Friend Ads which are Ads that we will lose money only when someone adds friends in LINE because most Thai people use Line to communicate until ordering products, therefore, we recommend that the client uses this channel to find more leads.
- For the Facebook Ads channel, which is the main social media channel that most people use. Thus, it can be regarded as another channel that is indispensable in online marketing. For Facebook, we have planned online marketing as follows: creating conversions on the website and using Facebook Pixel, including Google Analytics to measure Performance and we have brought AI to help generate conversions to overlap another layer to ensure that this objective will be successful as we have planned. In addition, the Objective Inbox is also used to find target groups who are interested in buying a Package Tour, but it is inconvenient to go to the website to order according to the system as well, with the Customer Behavior of many Thai people who like to talk to Admin first in order to ask for information and check credibility before making a purchase decision. Therefore, selling tours through Inbox is another channel that should not be missed, but this channel will be successful, not only for Set Up Ads, but the Admin must have a good Service Mind to recommend and talk to the target audience.