Holika Holika is a blend of the English word 'Holic,' meaning sacred, and the Korean word 'Holita,' meaning enchanted or captivated. The brand aims to create a dream of beauty and fulfillment for women, focusing on new beauty trends and unique styles. Its core values are to empower people to forget the ordinary appearance of women and transform them into the enchanting individuals they desire.

Client

Holika Holika from Goodmerce Co., Ltd.

Services

Online Marketing Plan with Google Ads

COMPLETION DATE

2016 – 2022

We cater to our clients' needs for reaching a wider customer base by dividing the process into three steps:

As our client is a leading cosmetics brand from South Korea, we recommended using Google Search Ads and GDN as their primary channels. These two were among the most effective ways to reach target customers in the marketing funnel at that time. We employed a unique campaign structure technique developed by HelloAds to promote the products and inform new customers that Holika Holika products were now available online. Following this, we utilized Google Search to make it easy for interested customers to find various products on the client's website.
Next, we set conversion goals to generate leads and perform audience listings across different funnels for the next phase: optimization, to improve campaign performance.
Optimization is a key factor in achieving our clients' goals. For basic campaigns like Google Search Ads, we filter keywords primarily based on performance. For the GDN (Global Business Network), we focus more on inmarket audiences and incorporate campaign remarketing to increase conversion rates. Typically, ads track previous website visitors, showing them repeatedly until they are encouraged to return, facilitating purchases. We also add advanced functions to further enhance campaign effectiveness, reaching target audiences more accurately and generating more leads. For awareness, we utilize YouTube campaigns to increase reach and attract greater interest from the target audience. AI bidding is used to quickly build awareness and conversions within YouTube Ads. Combined with Dynamic GDN and Google Shopping Campaigns, this significantly boosts conversions and increases target audience awareness. This helps clients dominate market share in search results, leading to easier website conversion growth.

results

Performance results

Here are some performance examples obtained from using the specific techniques of the HelloAds.

For channel Google

The graph shows that the number of clicks and conversions are steadily increasing. This is because as clients generate more leads, they decide to increase their advertising budget, allowing their products to reach their target audience more effectively. Consequently, the number of conversions per month increases accordingly.

Segment traffic and conversion for Google Ads in each Campaign Type.

From the pie chart, it can be seen that YouTube Campaigns generate the highest traffic, surpassing GDN, Search, and Shopping, at 38% when compared to other campaign types.

Furthermore, in terms of conversion rates, YouTube campaigns generated conversions ranking second, second only to Google Search Ads (4.3%). This means that in the beauty product market, video campaigns can generate conversions just as well as Google Search Ads or keyword-based campaigns.

Analysis and data collection reveal that in the beauty product market, target audiences place more trust in video-based advertising than other formats. This is because target audiences can more easily understand the results and benefits of cosmetics. Furthermore, the analysis indicates that, with the same budget, YouTube Ads campaigns can achieve the highest conversion rate.

However, because our Online Marketing Plan for Google Ads focuses on campaigns closest to the conversion funnel, we place special emphasis on Google Search Ads. We continuously collect data and optimize campaigns to achieve conversions that increase sales for our clients within the same budget.

According to Google analytics data, 32.6% of traffic came from Google Ads, and 33% of conversions also originated from Google Ads. This demonstrates that the hero channel capable of generating users and conversions for clients' websites is Google Ads.

It can be seen that with increased budget, traffic and conversions will increase proportionally. Data from Google Analytics is another database that serves as a measure not only of the performance of Google Ads, our online marketing plan, but also of its effectiveness. When compared to other channels through Google Analytics, the results are significantly better.