Clients have experienced problems with online marketing through past digital marketing agencies because many agencies take on a large number of clients. This results in workload issues, lengthy and inadequate client support, and a significant focus on traffic generation rather than conversion tracking. Consequently, clients often don't see the desired results or expectations from their online marketing efforts.

Client

Super Sunway (Thailand) Co., Ltd.

Services

Google Ads, Facebook Ads

COMPLETION DATE

March 2020 Till Now

HelloAds, a One Stop Services Online Marketing Agency, assisted in developing, improving, and revising the client's online marketing plan, focusing on the two platforms of interest: Google Ads and Facebook Ads.

We have divided the work process as follows:

Regarding Google Ads

The online marketing plan for Google Ads utilizes a unique campaign structure created by HelloAds, where we don't limit the number of keywords. This sets our campaign apart from other digital agencies because we focus on results. While we don't limit keywords, we assess suitability based on the client's monthly budget. We segment the campaign across the entire customer journey—awareness, interest, and conversion—to generate traffic in all forms and achieve the client's expected conversions.
After we've structured the campaign appropriately, the next step is to implement tracking and collect audience lists using HelloAds's own techniques. This is used to measure the performance and quality of the Google Ads campaign for phrase optimization in the next step. We measure form submissions, add-on lines, and calls to evaluate ad performance.
For optimization after the conversion setup is complete, our expert team or Google Ads Specialists will remove low-performance negative keywords and test the use of AI to improve campaign performance and results. The effectiveness of this feature depends on the number of conversions. Many agencies focus primarily on traffic and don't track it, thus failing to fully utilize the AI capabilities of Google Ads. This is just one example of the techniques we use with Google to achieve satisfactory results for our clients.

Regarding Facebook Ads:
The online marketing plan for Facebook Ads has two main objectives:

Promoting your Facebook page and increasing likes builds credibility. While we often tell customers that increasing likes doesn't equate to increased sales, remember that building page credibility is essential. No one would dare buy from Facebook if their fan page has low likes or no product reviews. Online shopping carries the risk of fraud, so building trust is crucial. Ultimately, this leads to increased sales, even if not directly.
Using Facebook Ads to attract the target audience, we chose "Messages" as the objective because, given the nature of our business, customers require a large number of inquiries. Therefore, attracting the target audience by focusing on getting them to contact us via Inbox is one of the most suitable channels.
Following the selection of the appropriate objective and campaign setup, a crucial step often overlooked is optimization. We conduct numerous tests within Facebook Business, including target and creative testing, as well as setting up the pixel and collecting audience data for use on Facebook to create lookalike audiences and retargeting. The results of the Facebook Ads Specialist team's efforts have yielded results that satisfy and meet our clients' expectations.

results

Performance results

Here are some performance examples obtained from using the specific techniques of the HelloAds.

For channel Google

As you can see from the Google Ads graph below, both clicks and conversions spiked very rapidly. This is because the keywords we used were carefully considered, and the campaign structure was designed according to the principles of the marketing funnel. This resulted in efficient budget optimization and allocation, leading to exponential customer growth through Google Ads. The periods where the graph declined were due to payment delays affecting ad performance. Therefore, continuity is crucial in improving the performance of Google Ads campaigns.

Segment User and Goal Completion when compared to other channels.

From the pie chart, it's clear that Google Ads is the hero channel compared to other channels. Of the total users, 73.3% came from Google Ads, and the goal completion (conversion) reached a high of 43%. If the budget is increased, it's certain that Google Ads can significantly increase both user numbers and goal completion.

Therefore, this is one of the proofs of the success of our Online Marketing Plan, demonstrating its remarkable achievement, both in terms of performance monitoring within Google Ads itself and further confirmation of performance in Google Analytics. Of course, this comparison is just to provide a clearer picture. In reality, each online marketing channel assists the others to generate conversions. For example, someone seeing an ad on Facebook might then proceed directly by typing the website name and potentially end up on Google Ads with a remarketing strategy. Therefore, it's important to view each channel as mutually supportive.

As mentioned above, we measured the performance of Facebook Ads by the number of inboxes and the cost per inbox. It's clear that we were able to provide a massive number of interested clients through Facebook Inbox Ads, and the cost per inbox was incredibly low at only 12.90 – 19.76. For export businesses, this is unbelievably cheap, especially in 2020-2021 when running Facebook Ads became much more challenging and the cost per inbox increased significantly. Our initial benchmark target was a cost per inbox of 50-100 per inbox, which greatly impressed our clients. They have continued to use HelloAds's digital marketing agency services to this day.