The client has faced problems in online marketing with digital marketing agencies in the past because many digital marketing agencies accept quite a lot of customers, resulting in problems in work, including taking care of customers, it takes quite a lot of time and is not thorough. It also focuses more on the Traffic part, making customers not aware of the results of online marketing as they should or as expected because it doesn’t focus on measuring conversions itself.
HelloAds, One Stop Services Online Marketing Agency, therefore, helps to develop, improve and fix online marketing plans for the client this time by focusing on 2 platforms that the client is interested in, both Google Ads and Facebook Ads.
We have divided the working steps as follows:
On the Google Ads side
- Online marketing plan for Google Ads by creating a special campaign structure of HelloAds that will not limit the number of keywords, making Campaign different from other digital agencies because we focus mainly on results, but of course, although the number of keywords is not limited, we still look at the suitability based on the amount of the client’s monthly budget. We have segmented the campaign according to every customer journey, whether it’s awareness, interest, and conversion to generate traffic in all forms to achieve the conversion that the client expects.
- After we have set up the structure of the campaign properly, the next step is to set up Tracking and collect Audience List with HelloAds own techniques to measure the effectiveness and quality of the Google Ads Campaign for use in Phrase Optimization in the next step. There are measurements to Form Submission, Add Line and Call to be used as a measure of the effectiveness of the advertisement.
- For Optimization after the conversion has already been set up, the team of experts or Google Ads Specialists will remove low-performing negative keywords and test the use of AI to help campaigns become more efficient and get higher results that make efficiently the feature work depends on the number of conversions that we have, and many agencies will mainly focus on traffic and do not do tracking, making it impossible to use or fully extract the efficiency of Google Ads’ AI. This is just one example of all the techniques we use with Google to get results that satisfy our customers.
On the side of Facebook Ads
Online marketing plan for Facebook Ads will have 2 main objectives together as follow:
- Page promotions increase likes to build credibility for your Page because many times we tell customers that increasing Likes does not equal increasing sales, but don’t forget that it’s important to increase your Page’s credibility because everyone would not dare to buy products on Facebook if the Fan Page has low Likes or no product reviews according buying or ordering online is at risk of being cheated. So, a reassurance call is essential. As a result, in the end, it will get customers anyway. Although not directly increasing sales, it is indirectly increasing sales.
- Using Facebook Ads to Attract Audience, we choose to use Objectives as Messages because of the nature of the client’s business that requires a lot of inquiries. Therefore, to attract the target audience by focusing on finding contacts via Inbox, it is one of the most suitable channels.
- Next to the appropriate Objective and Set Up Campaign selection steps is very important step and many people often overlook is Optimization, which we have done a lot of tests within Facebook Business, whether Target Testing and Creative Testing, including setting pixels and collecting Audiences to use on Facebook to do Lookalike and Retarget. The efforts of the Facebook Ads Specialist team allow us to achieve results that the client is impressed with and expect.