We follow the needs of the client who wants to reach a wide range of target so we divide the working process into 3 steps as follows:
- As the client is a leading cosmetic brand from Korea, we recommend using Google Search Ads and GDN as the first channel because both of these are one of the most effective channels to reach more targets in the Marketing Funnel at that time that is the secret technique that HelloAds only uses to promote products to reach new target groups for making people know that Holika Holika products can be purchased through the website. Then we have used Google Search to allow target groups who are interested in the clients’ products to search for various products on the website easily.
- Later, we have set goals or conversions to create leads and do Audience Listing according to various funnels to be used in the next phrase that is optimization to optimize the campaign for better performance.
- As for the optimization process, it is one of the key factors that lead us to achieve the goals that our client expects. For basic campaigns like Google Search Ads, we mainly filter keywords based on Performance, and for GDN, we focus more on Inmarket Audience, including adding Campaign Remake to increase conversions higher because Ads usually follow those who have visited the website before repeatedly showing Ads to them until they want to come to the website again. This will help the target group to make a purchase decision easily. In addition, we have added an advanced function to increase the effectiveness of the campaign to reach the target group more precisely and generate more leads. In the Awareness part, we have used Youtube campaigns to increase reach and attract more interest from the target audience. In addition, AI Bidding is used to help Youtube Ads generate awareness and conversions quickly. Along with using Dynamic GDN and Google Shopping campaigns to drive conversions to double awareness among your audience. This helps the client gain more market share on the search result page, which in turn increases website conversions easily.