Praiwej Clinic Co., Ltd. is a Traditional Chinese Medicine clinic accredited by the Ministry of Public Health and has been operating since 2002, for over 16 years. Services include acupuncture, cupping therapy, and Chinese herbal medicine. The clinic also provides health care advice using Traditional Chinese Medicine and offers health consultations.

Client

Praiwej Company Limited Clinic

Services

Google Ads

COMPLETION DATE

June 2019 Till Now

The client wanted to improve performance because their previous agency specialized in traffic, but they needed more leads. Therefore, they decided to use HelloAds to help improve the performance of their Google Ads, resulting in better outcomes that met their needs.

What customers want is for more patients or clients who need services to contact the clinic through the website, whether by calling, adding us on Line, or sending a message via Inbox on Facebook to request further consultation.

Our work process

1. Campaign Setup: We have restructured the campaign using HelloAds's unique techniques to better suit the client's target audience, covering every stage of the customer journey. We continuously allocate the budget to adapt to the situation and desired results at any given time, ensuring the most effective outcome within the client's budget.

2. Tracking is performed to measure performance and collect data for optimization. Working closely with Google, combined with HelloAds's unique tracking techniques, allows for more comprehensive and efficient data collection and utilization. Systematic data collection enables more accurate analysis and application in optimization, ultimately improving advertising performance.

3. Through our structuring and tracking techniques, we have sufficient data to filter keywords and utilize AI for optimization, working in conjunction with our experts to remove ineffective keywords and target clients' ads to audiences most likely to generate leads. This AI-powered approach allows clients to reach individuals interested in acupuncture or traditional Chinese medicine treatments, resulting in a continuous increase in the clinic's lead volume.

results

Performance results

For channel Google

The graph clearly shows that the number of clicks and conversions are steadily increasing. As time goes on, both clicks and conversions continue to rise. This is because longer campaigns provide AI and experts with more data for optimization, leading to more accurate decisions regarding budget allocation, campaign structure, and keyword filtering. This results in improved ad performance as the clinic attracts high-quality users, ultimately leading to more conversions.

The graphs for Clicks (blue) and Conversions (red) are correlated, meaning that clicks tend to result in high conversions. This demonstrates the success of HelloAds's unique techniques and our team of experts in delivering high-quality work to our valued clients. HelloAds understands that every dollar of our clients' budget is valuable, so we pay attention to every detail of advertising to achieve the best possible results.

Segment traffic and conversion for Google in each channel.
From the pie chart, it's clear that in the case of Praiwet Clinic, traffic from Google Ads was less than organic traffic due to limited budget and the client's shift in strategy to focus on lead count. Therefore, we focused on the quality of users visiting the website using HelloAds's specific techniques, as discussed in the previous section. This demonstrates that although the website traffic was lower, the quality of conversions or leads obtained was significantly better, as the increased lead count primarily came from Google Ads (Google/CPC).

This is the clearest result and evidence that when running Google Ads with HelloAds, everyone receives attentive care and attention to every campaign, ensuring the best possible performance.
HelloAds's unique techniques, combined with our expert team, enable us to deliver high-quality results to our clients, achieving a Conversion/Engagement on Web of 57.4%. This means that users originating from Google Ads have a higher chance of becoming customers, signifying the high quality of the users/traffic delivered by Google Ads.