U STAR, a beauty product company, was founded in 2002. Its main manufacturer is Mylott, a company specializing in producing beauty products for leading global brands. Operating under the innovative concept of Cosmeceutical, which seamlessly blends beauty science with skincare technology, U STAR products utilize carefully selected natural ingredients combined with the latest innovations from around the world. Therefore, U STAR cosmetics are safe and gentle on all skin types.

Client

U STAR Cosmetics

Services

Facebook CPAS Shopee, Facebook CPAS Lazada, Google Shopping Shopee, Line Ad (Gain friend & Traffic), Shopee Ad & Shopee Affiliate, Lazada Ad & Lazada Affiliate, Influencer, Packshot

COMPLETION DATE

2019 – Present

The client is a brand with a long history and already has an established offline customer base. However, they later sought to increase online sales, particularly during the COVID-19 pandemic and due to the shift in trends towards online sales. Therefore, they decided to use the services of HelloAds, a full-service online marketing agency.

Customers are interested in expanding their sales channels from a traditionally offline focus to a fully online approach. They also want to build brand awareness by encouraging word-of-mouth and recommendations on social media to create and maintain momentum, thereby stimulating overall market demand. Furthermore, they are seeking to improve the quality of their product images, as it's undeniable that visuals are crucial in generating interest and ultimately leading to purchases in online sales.

We have divided the online marketing process for our clients into the following steps:

Create Awareness and Demand with Influencer Marketing (KOLs)
Enhance your product image with packshots that emphasize beauty, luxury, reliability, and professionalism.
Expand product distribution by increasing sales channels including Lazada / Shopee / Line / Brand.com, and upgrade the stores to become malls to increase credibility and make it easier to participate in various promotions.
Use various marketing channels to make it easier and more convenient for customers to access our products and increase their awareness of them. This can be achieved through channels such as Facebook & IG Ads, which utilize CPAS techniques.
We implemented a Google Ads Shopping Campaign using Line Ads to target customers already looking for our products and increased awareness by utilizing newer social media platforms such as Taboola Ads, TikTok Ads, and Twitter Ads to achieve online takeover within the client's specified budget.

results

Performance results

Here are some examples of the performance results obtained from our online marketing plan.

For Facebook CPAS, the ROI reached a maximum of 11.55, which is considered very above average.
For direct platform ads from Shopee or Lazada, the maximum ROI can be achieved up to 10.71%.

Shopee's overall sales have experienced exponential growth after the advertising campaign. Comparing data from 2019 (before the marketing campaign) and 2020 to the present (after the marketing campaign), sales averaged 20,000 baht before the marketing campaign, but increased to an average of 100-200,000 baht after the marketing campaign. This represents a 5-10x increase in sales. During the peak period, sales jumped to 1,200,000 baht.

Overall sales for Channel Lazada, a relatively new sales channel, started at 38,088 baht on a single platform. After implementing online marketing strategies, sales recently increased to 177,700 baht, more than four times the original amount.