Who leads the e-commerce market? Shopee vs. Lazada: The battle of the e-commerce giants in Thailand.
Did you know that in 2021, online shopping in Thailand increased by 18%, ranking as the 8th largest increase globally, surpassing the United States (15.9%)? And in the first quarter of 2022, Thailand ranked number one for the highest weekly online shopping activity globally, according to the July 2022 Global Digital Trends report by We Are Social and Hootsuite.
Get ready for the end of the year! Here are 5 marketing strategies perfect for your brand.
We're almost at the fourth quarter of this year. Is everyone ready with their marketing plans to prepare for the end of the year and the beginning of next?
Influencer marketing is a powerful strategy that helps brands stand out from the competition, leading to soaring ROI growth.
Currently, Influencer Marketing is a popular strategy that many brands are familiar with. A survey by Mediakix, a major US company renowned for Influencer Marketing, found that over 89% marketers reported a higher ROI from influencer marketing compared to other marketing strategies.
eMarketplace: Possibilities and Challenges for eCommerce Businesses in the Digital Age
According to the 2021 Online Marketplaces Report, the global value of sales through eMarketplaces in 2020 was $2.67 trillion, representing 62.51% of all online sales and an increase of 291% compared to the previous year.
Want to double your sales? Use TikTok, the hottest platform right now.
It's well known that TikTok is a very popular platform among Gen Z users, who use it as a search engine for information. However, in Thailand, the largest user base on TikTok is actually in the 25-34 age group, with as many as 34% users, followed by the 18-24 age group, which is significantly smaller at only 1% users (33%).
TikTok Ads: A powerful tool for boosting sales, the choice for modern marketers.
It's safe to say that when it comes to popular advertising methods today, many people would think of TikTok Ads, as TikTok is a rapidly growing platform.
AI Marketing: A Key Tool for Online Marketing.
Our world has now entered the online age. No matter where you are, who you are, or what age you are, everyone has a device to access the online world, whether it's a smartphone or a tablet. It's undeniable that technology has become an integral part of daily life.
Delve deep into consumer trends! An essential guide for marketers with the latest updated edition of Year in Search.
Over the past three years, following the global pandemic, people's behavior has changed, placing greater emphasis on the online world. Analysis of billions of search queries on Google reveals several evolving consumer trends in Thailand, as compiled in the Year in Search 2022 report. This analysis aims to help marketers plan their marketing strategies and further develop their businesses in the years to come.
How important is a digital marketing company to a brand? Why should brands use an agency like HelloAds?
A digital marketing company, often known as a digital agency, provides consulting and management services for online marketing. They help plan marketing communications and deliver high-quality results, enabling brands to achieve exponential growth and measuring outcomes through in-depth data analysis. The company manages all online marketing platforms on behalf of the brand, acting as a trusted partner.
Explore the Chinese Market! Increase your opportunities to penetrate the Chinese market and achieve exponential business growth.
The People's Republic of China, or China as many know it, is the world's second-largest economy by GDP. This clearly demonstrates the crucial role of domestic consumption in China's industrial policy. Furthermore, the Chinese government has consistently maintained investment and production, key components of its economy.
Conquer the online market with full force by getting to know MarTech, the intelligent innovation of the modern world.
Many people may be unfamiliar with the term MarTech and may not think they've used it before. However, if you ask them if they've used Google Ads, Facebook Ads, or TikTok Ads, many will surely recognize them. That's right, because these tools are also considered MarTech.
How attractive is the Chinese market? Why do Chinese influencers or internet celebrities have such influence on Chinese consumers?
China is considered one of the world's largest e-commerce markets, and many brands want to break into it. However, due to its size, it faces numerous competitors and intense competition, especially for brands from outside China. Entering the Chinese market is therefore more difficult than for brands within China.
Meta announced the launch of AI Sandbox, a new tool for marketers, and revamped the Meta Advantage suite to make advertising significantly easier.
Since AI began influencing the marketing industry, various platforms and tools have integrated AI into their systems, making workflows more convenient and faster. In May 2023, Meta announced the launch of its AI Sandbox, a new tool for advertisers.
Google I/O 2023 unveiled new AI features that will transform how we use Google.
On May 10, 2023, Google announced the launch of its AI features at the Google I/O 2023 event. At this event, Google focused on enhancing the digital experience for users worldwide.
Exploring TikTok trends in content marketing among popular TikTok stars.
If you ask which platform is the most popular this year, the answer is still TikTok. TikTok is a social media platform that is predicted to be the most popular this year, thanks to its unique vertical short video feature and its immense success in previous years.
What is affiliate marketing? Why is it so popular today?
In today's rapidly growing digital marketing landscape, brands are fiercely competing to gain brand awareness and market share. Many brands are opting to utilize third-party advertising and promotion because, in recent years, reviews have become a key factor influencing consumer purchasing decisions. Affiliate marketing has therefore become a popular strategy, and numerous brands are adopting it for their marketing efforts.
The search engine war is heating up! Google's competitors are experiencing rapid growth.
Did you know that search engines are tools for finding information on websites? If a brand wants to rank highly in search results, it should use the SEO or SEM technique to push its website and business to the widest possible audience.
Baby Boomers are avid shoppers who help boost online sales.
Did you know that Thailand fully entered an aging society in 2022, with approximately 20-30% of the population being elderly? It is projected that Thailand will become a super-aging society, similar to Japan, where the population aged 60 and above will reach 28% by 2031.
How to write content that resonates with moms! Content marketing strategies to capture your target audience effectively.
In an era where social media significantly influences purchasing decisions and consumer behavior, brands face increasingly fierce marketing competition. Both organic and paid engagement impact brands and products. This makes social media platforms crucial for gaining a competitive advantage and something that cannot be overlooked. Therefore, Content Marketing has become a vital weapon for achieving exponential brand growth. What is Content Marketing and why is it an essential strategy for marketers? Certainly, one of the core elements of marketing is content. Content is the message a brand wants to communicate to its target audience, creating awareness of its activities, unique selling points, and distinctive features. This can be achieved through social media ads, articles, blogs, news, videos, posts, statuses, reviews, testimonials, emails, and more. The diverse range of content channels and fierce competition among brands necessitate Content Marketing strategies to attract target audiences and build brand awareness. Content Marketing is the creation of content for marketing purposes, whether it's sharing knowledge, attracting target audiences, building brand recognition, stimulating purchase decisions, and much more – similar to traditional advertising, but…[continues]
No matter how old it is, the queens still love it! Nostalgia Marketing is a strategy that plays on feelings of longing for the past, a technique many brands love to use.
Have you ever wondered why we always enjoy our favorite movies from childhood? Why do we often think about the snacks or products we loved to buy as kids? Why do we remember the taste of the Milo we used to drink at school? And why does reminiscing about the past almost always make us feel good?
Get to know Marketing Plan: A great plan to help you market more easily.
As a marketer, have you ever encountered this problem? You want to create a marketing plan but don't know where to start. Everywhere you look, you hit a dead end. Today, HelloAds will introduce you to a simple way to create a Marketing Plan in just 5 steps. But first, let's understand what a Marketing Plan is and why it's important for your business. Why do marketers need to know this term? What is a Marketing Plan? Because creating a marketing strategy is crucial for targeted marketing, improving business profitability, and significantly increasing ROI. Marketers need a Marketing Plan to help them plan and promote their businesses more easily. A Marketing Plan is a business plan that covers all the important and necessary aspects of a brand, creating more opportunities for your business growth. It summarizes strategies for advertising and promotion to reach the target audience. Therefore, it can be said that a Marketing Plan is a method for planning marketing activities, strategizing, and tracking the results of marketing campaigns. It's a big picture that combines various strategies. […]
Brands need to watch out! The 'fandom market' – a group of influential consumers and their impact on Influencer Marketing.
Currently, Influencer Marketing is a very popular strategy. Almost every brand and business is using it in their marketing, especially now that LGBTQ+ series are incredibly popular.
Did you know how much influence female consumers have on market trends?
Now that Thailand has fully entered the online era, major global e-commerce companies have entered the Thai market and are expanding their reach domestically. These include eBay, Rakuten, Amazon, Alibaba, as well as various existing e-commerce companies in Thailand. For SMEs, online marketing is feasible and relatively inexpensive compared to other marketing methods. Furthermore, it allows businesses to reach customers 24/7.
Know before you miss out! Discover the reasons why brands should sell their products through e-marketplaces.
It's safe to say that most people have used an e-marketplace platform to shop online at least once. From a consumer's perspective, it's a convenient option that offers great promotions from stores or platforms, a wide variety of products to choose from, and the ability to view reviews from real customers. Conversely, from a business owner's perspective, it's a valuable opportunity to boost sales, attract target customers, and build a customer base for business growth.
Don't miss out! Get to know TikTok Shop, the hottest e-commerce platform right now.
It's safe to say that almost everyone knows the TikTok platform by now. Currently, TikTok has become the most downloaded application in 2021 and has been the most downloaded app for three consecutive years since 2019. The latest data reveals that TikTok has been installed more than 3 billion times. This has resulted in ByteDance, the owner of the TikTok platform, experiencing a revenue increase of 70% in 2021, or approximately $58 billion (over 2 trillion Thai baht). In 2020, ByteDance's revenue increased by 100% compared to 2019, bringing the company's valuation to over $180 billion. Furthermore, in March of this year, TikTok launched a new feature, officially introducing TikTok Shop, offering brand owners and content creators new revenue opportunities. This launch has shaken up many e-commerce companies. […]
Explore the market! What products are always popular during Valentine's Day?
We've entered the month of love! Let's look at global marketing statistics released during Valentine's Day. These statistics consistently show a trend: the amount of money circulating during Valentine's Day, particularly in the United States, reaches as high as $13 billion. This explains why brands, both large and small, worldwide diligently launch marketing campaigns to boost sales during this season of love. It's a time when people of all ages buy gifts for loved ones, not just romantic partners, but also family, friends, and colleagues.
Thai rice ranks among the world's top rice varieties, but why are export figures declining every year?
Over the past 10 years, Thai rice exports have faced challenges from both internal and external factors, including more frequent droughts, increased global rice production, and competing countries developing better rice varieties. As a result, Thailand has steadily lost market share in the global rice market, while key competitors like Vietnam and India have maintained or increased their export market share.
Don't miss it! A summary of key information from Thailand Digital Stat Insight 2023 by We Are Social.
As the new year approaches, what are everyone looking forward to? Some may be anticipating new campaigns, products, and services. But for marketers, it's likely anticipating insightful data from We Are Social, a leading platform for social media management.
4 Top Online Advertising and Marketing Platforms You Need to Know in 2023
The new year has officially begun. Are marketers ready to create amazing online ads this year? Each social media platform will have different objectives and goals for creators and brands.
Let's take a look at a case study! Unveiling the success formula of Dairy Home, Thailand's first organic milk brand.
Many people are likely familiar with the Dairy Home brand, as it was a pioneer of organic milk in Thailand and a producer of continuously innovative milk products.
Let's explore a promising investment market! Birth rates are declining, but why does the global mother and child market remain attractive?
Everyone is probably very familiar with this day, because the second Saturday of January is none other than National Children's Day. So today, HelloAds will introduce a great market that every marketer should invest in: the mother and baby products market.
Marketers, don't miss this! New Facebook ad rules that everyone needs to know.
Meta recently announced an update to its 'Self-Serve Ad Terms', also known as 'Self-Serve Advertising Terms', a new change that will take effect from January 3, 2023.
Let's get to know some simple Influencer Marketing techniques for choosing the right influencers for maximum impact.
It's well-known that Influencer Marketing (One-to-Two-Team) is one of the best strategies for boosting sales and increasing reach, because consumers feel a closer connection to influencer advertising than to direct brand advertising, whether on television, radio, or website banners. The more directly the influencer interests the product or service, the greater their credibility and persuasiveness towards consumers.
Let's take a look! 5 marketing trends that will revolutionize businesses in 2023.
Because consumer behavior is constantly changing, brands need to continuously update their knowledge and marketing trends to understand what customers want and adapt to these changes.
Influencer ≠ KOLs. Knowing this gives you an advantage! Achieve better influencer marketing results.
It's undeniable that influencer marketing is a very popular marketing strategy today. It not only promotes products or services and increases brand awareness, but also effectively reaches target audiences.
This year's FIFA World Cup! Are you ready for a golden opportunity to reach a large target audience?
The FIFA World Cup 2022, to be held in Qatar from November 20th to December 18th, 2022, is one of the most anticipated major events, including for businesses, as past records show it to be a significant revenue-generating opportunity.
This can increase income by as much as 2-3 times.
TikTok Shop: The new solution for selling! Boost online sales for all businesses.
Currently, the e-marketplace trend across all businesses is experiencing exponential growth globally, especially in Thailand. Statistics show that over 941,000 consumers prefer shopping through various online platforms, particularly e-marketplaces like Lazada and Shopee, which have been extremely popular recently. TikTok, a popular short video platform, recognizing this strong growth, has launched TikTok Shop, an online space that makes selling easier for brands. Users no longer need to sell products or services via private messages or links to other channels. Furthermore, this feature is very easy to use; simply register, submit documents, and wait for approval from TikTok. TikTok also offers TikTok Shop Seller University to provide guidance on sales and regulations to sellers. The Shoppertainment trend has also contributed to increased sales in TikTok Shop. The COVID-19 pandemic has shifted people's purchasing behavior from offline to online, leading to the rise of the Shoppertainment trend…
Case study analysis! How to build a strong brand like Doraemon, the beloved icon of people around the world forever.
Last month was World Cat Day, and this month is also a day for cats—but not just any cat, but the blue robotic cat that has captured people's hearts for over 53 years! That's right! September 3rd is Doraemon's birthday. Doraemon is a robotic nanny cat from the future who traveled back in time to help Nobita, a lazy elementary school boy and the great-grandfather of Sewashi, Doraemon's owner, with his magical gadgets from his four-dimensional pocket.
Influencer marketing is a marketing strategy that ensures a brand stays up-to-date.
Influencer Marketing is a marketing strategy that will never become outdated. It's a marketing plan that blends traditional and modern strategies, using influencers to advertise a brand's products or services through marketing campaigns that successfully promote sales to the target audience. While other marketing fields may have been severely impacted by the COVID-19 pandemic, the influencer market continued to grow by over 50% in 2021 (%). This sustained growth trend proves that it's not just an advertising channel, but also a highly effective marketing channel for measuring sales results. Therefore, Influencer Marketing is a timeless marketing strategy as long as influencers' influence continues to persuade their followers to become interested in and purchase the brand's products. Generally, content utilizing the Influencer Marketing strategy is found on various social media platforms such as Facebook, Instagram, or TikTok, where follower counts have significant influence on target audiences. The more followers an influencer has, the greater the opportunity to persuade people to buy a brand's products. The frequency of influencer posts on social media also affects engagement and brand awareness. [...]
The search war is heating up! Gen Z is revolutionizing the industry, sending TikTok surpassing Google, the king of search.
In recent years, the fastest-growing application, TikTok, has gained immense popularity, especially among Gen Z, inspiring other competing social media platforms to offer short-video features in their own apps. TikTok has become a dark horse in the social media platform landscape, and now it's going beyond just a social media competitor. According to a Google report, over 40% Gen Z users are using TikTok and Instagram for search, replacing Google Search and Google Maps. Prabhakar Raghavan, Senior Vice President of Google, confirmed that TikTok's short-video format is changing young people's internet search behavior, particularly when looking for delicious food. Young internet users are less likely to type keywords in their searches and instead seek out more engaging content in a new format. How does searching on Google differ from TikTok? Comparing restaurant searches on TikTok and Instagram, the search results page is filled with tempting menu posts, restaurant reviews, and restaurant accounts. In contrast, searching for restaurants on [...]
What is influencer marketing, and how does it affect the fanbases of popular Thai celebrity couples?
What is Influencer Marketing? And who are Influencers? Have you ever wondered why more and more brands are using influencers to promote their products these days? What does Influencer Marketing mean, and who exactly are influencers? First, let's understand what Influencer Marketing is. Influencer Marketing is a combination of traditional and modern marketing tools, where influencers advertise through various marketing campaigns, successfully promoting brands, products, or services to target audiences. Influencers are individuals with influencer opinions who can persuade consumers and build trust in their reviews, leading to quick purchasing decisions. Examples include celebrities, artists, or bloggers with large followings. Influencer posting behavior impacts click-through rates and conversions (the number of sales or the conversion of potential buyers into actual customers). They also significantly contribute to brand awareness and engagement, attracting and reaching target audiences more effectively than traditional advertising. With average social media usage exceeding 3 hours per day, most marketing in Thailand has shifted to digital platforms. Furthermore, in the past year... Many celebrities and influencers have transitioned to creating content on social media, leading to increased popularity of Influencer Marketing in Thailand. Surveys show that in Thailand today, the most popular "real-life" Influencer Marketing couples are...
Create amazing TikTok ads to easily make your brand famous.
Who is TikTok advertising suitable for? How to make it successful! Even though TikTok launched 6 years ago in 2016, its popularity hasn't diminished at all. Instead, it has gained even more popularity due to the work-from-home trend, resulting in rapid user growth of over 60% per year. TikTok has become a platform with exponential growth, ranking as one of the world's top-valued startups. Did you know that over 60% of TikTok's users are Gen Z (16-24 years old)? And it's experiencing rapid growth among adults, increasing 5.5 times in less than 18 months. Furthermore, 83% people consider TikTok to be a trendsetter. Plus, most content on TikTok is easily accessible to the target audience. TikTok is a short-video sharing application, making messaging […]
4 marketing trends you can't miss in the second half of the year!
4 Must-See Marketing Trends for the Second Half of 2022! We're already halfway through 2022, so let's update ourselves on the trends to watch this year. These can help you create content that connects with your brand's products or services. Let's take a look at some interesting trends: Experiential Marketing: Building Customer Experience. Did you know that Experiential Marketing focuses on creating user experiences tailored to a product and brand? This marketing approach helps customers engage with the brand and feel its unique identity more deeply. For example, the tech giant Apple, often considered a pioneer of this type of marketing, organized a "photo-taking walk" event that introduced products to consumers in the vicinity and taught them how to take photos with an iPhone. This resulted in building customer relationships and increasing product purchases. This type of marketing is often part of the marketing strategies of various brands, regardless of business size. To succeed in experiential marketing, each brand needs to understand its target audience and set clear objectives to boost sales. Story-Driven Content Visualization: Understanding Customers Through Content. After overcoming significant events like the COVID-19 pandemic, what will happen if brands create content following the Story-Driven Content Visualization trend? (Storytelling-focused content creation) This is a content trend that emphasizes storytelling to align with customer experiences. The more the product or brand's story resonates with the customer's story, the more impressed and interested customers will be in the brand. Furthermore, if the brand's content is visually striking and eye-catching, it will increase the likelihood of people wanting to read it by an astonishing 80%. […]
Online marketing professionals need to know this! TikTok for Business: The #1 social media trend of 2022.
It's undeniable that TikTok is an indispensable tool for online marketing right now! TikTok is the number one growing social media platform in Thailand. According to Surayot Eiamlao, Head of Consumer Marketing at TikTok Thailand, in an interview with Thairath Online on March 23, 2022, TikTok has over 2.6 billion downloads worldwide and over 1 billion monthly users. In Thailand alone, there are approximately 240 million monthly users. TikTok is a platform featuring short videos (15-60 seconds) that users can edit and create unique content within the app. These videos can also be shared across other platforms. The standout feature of TikTok is its comprehensive range of features that provide endless creative possibilities, allowing brands to design marketing strategies that align with current consumer lifestyles. Today, we will tell you more about TikTok…
#HELLOADSSHARE: The online marketing trend that will be popular in 2022 ⚡
Online Marketing Trends to Watch in 2022: As brands adapt their business plans and consumer behavior changes due to COVID-19, let's look at how these new marketing trends will evolve and what you need to know to survive. 🔥 1. More accurate targeting analysis for advertising is crucial. Surveys show that ads that resonate with consumers are more likely to lead to purchases than irrelevant ads. With the implementation of PDPA regulations, brands need to significantly adjust their strategies to adapt. Therefore, seeking new strategies is essential for online marketing. 2. Advertising will be more distributed across various interest-based platforms. Due to data privacy issues with Facebook, the accuracy of advertising on this platform has decreased. Previously accurate at 70%, it's now only 10-15%. Marketers are therefore realizing that relying solely on Facebook for targeting is insufficient; advertising should be diversified across other channels. As appropriate, platforms like Grab, Spotify, or LinkedIn are becoming more common. [...]
10 Ways to Increase Engagement on Social Media Posts
10 Ways to Increase Engagement on Social Media Posts. In recent years, everyone has probably heard the term "engagement" a lot, especially in the world of online marketing. What is engagement? Engagement is a measure of the value of participation from visitors to your website or social media platforms. This engagement occurs when someone clicks on a post, likes it, comments on it, or shares it. We use this engagement value to measure the success of online marketing. This means that the higher the engagement, the more successful your campaigns are. This leads marketers to consider how to increase engagement to improve success and build trust with the clients they market to. Let's look at some things we can do to increase engagement: 1. Respond to posts and messages from followers quickly and consistently. The first key to increasing engagement is responding to posts or messages from followers. Followers message you because they want more information to help them decide whether to buy your products or services. The fish are coming to you, so you have to catch them! What you need to do is respond as quickly as possible. If you don't know the answer to the question, don't stay silent or refuse to answer. […]